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LeafLink is seeking a Director of Campaigns to help build, deliver, measure, and evolve our B2B integrated marketing campaigns.
The ideal candidate is a world-class orchestrator with a keen sense for industry trends, customer insights, and impactful marketing tactics. They have an extensive background in landing successful B2B campaigns, with increasing scope and impact. They’re deeply entrenched in channel strategy, and how to measure campaign performance and bottom-line impact across multiple tactics (ex.PR/Comms, Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.) They have deep content expertise and understand how various content types can nurture leads through a customer journey and sales cycle. They’re an excellent partner, focusing on bottom-line impact and mutually beneficial approaches. Last, they’re scrappy, humble, and growth-minded; they understand how to build for the long-term without sacrificing the ability to be agile and respond to short-term opportunities.
This role will work closely with Go-To-Market and Sales teams to understand revenue needs, then work backward to develop a campaign strategy and plan upon which their team will execute in an increasingly-sophisticated and data-driven way.
This role will be a champion and advocate for the customer experience and will build mechanisms and campaigns that help shepherd customers through a simple, impactful journey.
LeafLink’s employee-centric culture has earned us a coveted spot onBuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Ordershere.
Full Time
Wholesale
09/26/2022
12/05/2022
leaflink.com
New York, NY
100 - 200
Wholesale
The job skills required for Director, Integrated Campaigns include Leadership, Digital Marketing, Insight, B2B, Email Marketing, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Integrated Campaigns. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Integrated Campaigns. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Integrated Campaigns positions, which can be used as a reference in future career path planning. As a Director, Integrated Campaigns, it can be promoted into senior positions as a Sales and Marketing Director, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Integrated Campaigns. You can explore the career advancement for a Director, Integrated Campaigns below and select your interested title to get hiring information.