Marketing Specialist - Campaigns

Company Summary 

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. Headquartered in Orange, CA – with offices in New Braunfels, TX and Fenton, MI LCPtracker helps government agencies and prime contractors meet Davis-Bacon/prevailing wage compliance requirements on projects backed by federal, state, and/or local funding. 

Thousands of clients and over 100,000 contractors use LCPtracker for their certified payroll and construction site compliance needs. 

LCPtracker has been recognized year after year since 2017 as one of the “Best Places to Work” in Orange County by the Orange County Register.

Position Summary

The Marketing Specialist – Campaigns is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, analyzing campaign results, and working with the sales team to plan and execute campaigns.

Primary Duties and Responsibilities 

• Overseeing email campaign execution via marketing automation platform, including maintaining lists, setting up email templates, testing landing pages, creating segmentation/automation rules, and conducting A/B tests
• Reporting on and evaluating success of campaigns when completed, and based on assessment, providing recommendations on how to improve results
• Writing compelling email copy for campaigns with the goal of increased click-through rates and conversions
• Supporting communication efforts directed towards clients and users, including feature updates, event invitations, and new product announcements
• Supporting advertising and communication programs designed to promote products and/or generate brand awareness
• Collaborating with sales and marketing team members to fully understand products and communication requirements in order to successfully execute campaigns
• Assigning inbound web and event leads to various sales teams
• Conducting research and data analysis and brainstorming new ideas for marketing campaigns
• Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Core Competencies 

• Confidentiality: This role may be privy to confidential and/or sensitive information. Must demonstrate integrity in maintaining confidential and sensitive information and strict adherence to organizational policies and procedures.
• Communication Proficiency: Uses friendly and proficient communication to interact with a wide range of people, frequently exchanging information about office operations.
• Time Management: Must manage their own time, using an electronic calendar in an email program to set meetings, to request others to attend and to coordinate their responses. Responds to requests for attendance at various meetings.
• Technical Capacity: Proficiency with many kinds of office equipment, software, and technology that is used or managed.
• Initiative and Proactivity: Correctly anticipates a need, volunteers readily, and acts without being told to do so. Brings new ideas to the company. Undertakes self-development activities; seeks increased responsibilities; takes calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
• Drive for Results: Is goal-oriented; maintains focus on the objective.
• Problem Solving, Personal Judgment: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason even when dealing with emotional topics. Solicits and applies feedback.
• Quality Management: Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness. Does not cut corners; monitors work to ensure quality; applies feedback to improve performance.

Education and Experience 

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field
• 1-3 years experience in Marketing
• Experience with marketing automation software required. Experience with Pardot preferred
• Experience with CRM software required. Experience with Salesforce preferred
• Knowledge of Google Analytics, Google PPC, and SEO principles preferred
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Excellent verbal communication skills
• Strong analytical and problem-solving skills
• Proficient with Microsoft Office Suite or related software

Salary Range

CA Marketing Specialist range is $25.00 to $28.85 per hour.

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Benefits

Paid Time Off

10 Paid Holidays

Phantom Stock

401k Plan with up to 4% company match

Medical Benefits (Health, Vision and Dental)

Life Insurance

Long Term Disability and Short Term Disability coverage

Work Environment 

This position can perform its duties from our Orange, CA office, with the ability to work hybrid part-time, once training is complete. This position operates in a professional office environment and role routinely uses standard office equipment such as computers, phones, mobile devices, photocopiers, filing cabinets and fax machines.

Physical Requirements 

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk and hear, use hands and fingers to type, scroll and use computer equipment. The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection of text/data in both print and electronic forms. Ability to lift and move up to 25 pounds. 

Position Type and Expected Hours of Work 

This is a full-time non-exempt position. Days/hours worked are dependent on the workload at the time. General availability and presence in the office is expected during regular business hours 8am – 5pm Monday-Friday. However, some flexibility is allowed. Occasional evening and weekend work may be required as job duties demand.

Travel 

Infrequent travel may be necessary to visit clients, travel to other LCPtracker office(s), attend conferences/industry events, etc. Attendance at our corporate Staff Retreat is required. This event is a 2-3-day retreat. Attendance at our annual User Conference and regional seminars as assigned.

Job Summary