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Hotel Director of Sales

Las Cruces, NM | Full Time
6 Days Ago

Job Description

Description

 

Las Cruces is a unique city at the base of the beautiful Organ Mountains. Surrounded by national parks and outdoor activities, the mild temperatures allow for year-round outdoor enjoyment and adventure. Home to fabulous fresh grown green chile, fabulous cuisine, wineries, breweries and one of the top-rated farmer’s markets in the country, Las Cruces does not disappoint.

OVERVIEW:

The Courtyard by Marriott is located next to the Las Cruces Convention Center, and provides an unrivaled location near prominent locales, such as New Mexico State University and Spaceport America. As the Director of Sales, your main job is to generate new business, grow existing clients, and increase occupancy, sales, and profits especially during the slow season. You must develop and execute a comprehensive Marketing plan that results in achievement of revenue goals for the hotel. The DOS is the liaison between the hotel and the surrounding community. As such, you must remain active in the business community to ensure on-going networking opportunities. Heavy competition is the norm in sales, you must love to prospect for new business and be competitive enough to steal business away from our competitors! You must be a good listener, understand what our customers want, then with your outstanding product knowledge and negotiating ability, you take the “reason for the buy” sincerely and use a truthful, value-oriented method to meet the needs of our customers and the owner of this hotel.

MAJOR DUTIES:

· Always represent the hotel in a positive manner

· Responds promptly to all inquiries, leads and correspondence from prospects, customers and referrals within 24 hours.

· Dedicates majority of time to direct phone sales, email processing, internet prospecting and direct cold calls. You should be connecting with every business within a five-mile radius of the hotel at a minimum.

· Develops, calls on, makes personal visits, and maintains familiarity with differing market segments to target for solicitation. Examples include but are not limited to: state-based associations, corporations, educational institutions, industrial facilities, tour and travel companies, unions, professional organizations, sports teams, departments and retail establishments, and government agencies.

· Develops an intimate working knowledge of all hotel departments and functions, including Front Desk, Operations, Housekeeping, Maintenance, Accounting, Marketing and Sales in order to be fully versed in all the hotel can offer our guests.

· Maintains familiarity with and analyzes the competition from other hotels within the surrounding area. Stays abreast on industry trends and makes recommendations of changes which would affect operations.

· In charge of ensuring our hotel is properly advertised in local media, especially local maps. Keeps property website current with updated photos and service additions.

· Consistently meets and exceeds all established sales goals. Produce weekly reports of sales activities and progress that are to be given to Corporate and GM.

· Books meetings and conferences with an emphasis on up-selling guest rooms and additional amenities.

· Follows up on progress of group booking, such as room night pick up, rooming lists, and cut-off dates with the Front Office Supervisor to insure maximum occupancy every week.

· Responsible for soliciting local business and charitable groups to capitalize on revenue opportunities.

· Consistently report to work at the scheduled time in proper business attire and represent the hotel in a positive manner at all times.

· Reworks and tries to reinstitute old accounts.

· Maintain memberships and contacts with hotel industry associations. This means attending trade shows pertinent to assigned areas.

· Establishes and maintains up-to-date communication will all hotel staff.

· Follows up with all clients before, during, and after their function to insure customer satisfaction and repeat business. This mean having accurate forecast and recap information.

· Properly maintains all files and accounts in accordance with the established guidelines. Follows and carry out all established office policies and procedures.

· Reacts promptly to requests from Corporate, General Manger and other members of upper management.

· All other duties as assigned.

Requirements

Hotel sales/management experience 2-5 years


Skills for Hotel Director of Sales

The job skills required for Hotel Director of Sales include Prospecting, Sales and Marketing, Negotiating, Networking, Sales Management, Customer Satisfaction etc. Having related job skills and expertise will give you an advantage when applying to be a Hotel Director of Sales. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Hotel Director of Sales. Select any job title you are interested in and start to search job requirements.

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Career Path for Hotel Director of Sales

The following is the career advancement route for Hotel Director of Sales positions, which can be used as a reference in future career path planning. As a Hotel Director of Sales, it can be promoted into senior positions as a Top Catalog Sales Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Hotel Director of Sales. You can explore the career advancement for a Hotel Director of Sales below and select your interested title to get hiring information.