Scheduled Hours

37.5

Position Summary

The Marketing and Digital Initiatives Coordinator helps to increase the visibility of the Museum and expand audiences by leading the Museum’s digital engagement tactics and contributing to overall marketing efforts. This position will work closely with the Manager of Marketing, Communications & Visitor Services and have a strategic focus on the creation and management of digital assets. The Coordinator will oversee the Museum’s owned media channels, including website, social media platforms, and email system. The ideal candidate will be a storyteller and self-starter with a passion for social media and website content management; they will have excellent writing skills, proficiency in analytics, an eye for design, and interest in art and museums. Reports to the Manager of Marketing, Communications & Visitor Services.

Job Description

Primary Duties & Responsibilities

Overall content creation and digital tracking responsibilities include:

• Develops digital content by working closely with the Marketing Manager as well as the Curatorial and Education teams.
• Adheres to brand guidelines across all communications channels.
• Initiate and manages the development of photography and video content, targeted for each channel’s audience.
• Conceptualizes new avenues for reaching audiences based on current digital media trends and initiatives, including those being implemented by the University and peer institutions, staying abreast of news about artists and events the Museum could share or respond to online.
• Tracks social media, email, and website analytics, offering data-driven recommendations for improvements and adjustments.
• Stays up-to-date with industry trends and best practices in digital marketing.

Website content management responsibilities include:

• Performs day-to-day website content management.
• Project manages content creation and approval processes for all website updates.
• Serves as the liaison with the website designer and developer when server-side changes are needed or requested.
• Updates the Museum’s website in keeping with best accessibility and SEO practices.

Social media responsibilities include:

• Manages day-to-day social media activities.
• Develops content with the goal of enhancing the Museum’s social media engagement and interaction.
• Maintains the social media calendar and publishing posts.
• Responds to comments and messages.

Email campaign responsibilities include:

• Creates an email content plan and overall calendar.
• Develops and publishes the Museum’s weekly e-newsletters and periodic email campaigns.
• Manages contact lists.

On-campus marketing responsibilities include:

• Developing posters, flyers, digital signage, and other marketing materials to be used across the WashU campus
• Overseeing a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are are delivered and distributed within deadline
• Representing the Museum at on-campus events, such as student opportunities fairs, as appropriate

Preferred Qualifications

• BA or BS degree in journalism, communications, marketing, art history, or a related field.
• Two years of well-rounded digital marketing experience, including creating social media content and website management.
• Experience using social media platforms (Facebook, Instagram, X, YouTube, and LinkedIn) for business purposes and email services such as Constant Contact and Emma.
• Proficiency with CMS platforms and proficiency or ability to become proficient with web analytics tools and reporting.
• Proficiency with Microsoft Office Suite.
• Experience with photo and video editing.
• Familiarity with graphic design and video editing software, including Adobe Creative Suite.
• Proficiency with SEO/SEM.
• Familiarity with cultural institutions and higher education environments and interest in art and art museums.
• Strong knowledge of digital marketing strategies, including SEO and performance marketing.
• Excellent writing and editing skills.
• Great communicator with outstanding interpersonal skills.
• Detail-oriented with strong organizational skills.
• Ability to work independently as well as collaboratively.
• Creative and proactive thinking and problem-solving skills.
• Ability to work with diverse groups of people and nurture an equitable, inclusive, and accessible experiences for all audiences and users.

Required Qualifications

• High school diploma or equivalent high school certification and five years of experience.
• OR Bachelor's degree and one year of relevant experience.

Grade

G08-H

Salary Range

$20.76 - $32.21 / Hourly The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.