• Cultivate and maintain relationships with media on a local, state, and national level.
• Support marketing initiatives across campus and our community.
• Work with faculty, staff, students, and alumni to build newsworthy content.
• Arrange interviews, appearances, and press conferences among other events.
• Ensure brand consistency in all efforts.
• Organize and coordinate all campus announcements.
• Write strong news releases and other writing as needed.
• Track media coverage through Critical Mention and other dashboards.
• Report and quantify all external news involving the university.
• Assist with strategizing crisis communication instances.
• Coordinate speaking roles for the university to the public.
• Mines stories on an ongoing basis, leveraging profiles, events, and angles to support broader university messages that adhere to style and branding guidelines.
• Works with marketing and communications team members or vendors to develop photography, video, including conducting interviews with sources on camera, and infographics to accompany stories as appropriate.
• Work in partnership with the creative services and web communications teams to ensure consistency across all platforms (website, social media, media releases, etc.)
• Develop and maintain communications to the community and community organizations by using a variety of marketing channels. This includes writing stories for media, using social media to repurpose messaging, and developing a community database to share more extensive information and materials.
• Research, develop, and implement Community Relations plans and policies to enhance programs and events designed to strengthen community relationships and increase awareness of Lamar University.
• Serve as a liaison to campus partners for projects, committees or programs with community engagement components as needed.
• Working with partners across campus, guide community relations for the university bringing necessary coordination to existing and new partnerships.
• Serve as a representative for the university at community meetings, events, forums, local business groups, civic organizations, agencies, and neighbors.
• Identify needs and opportunities for outreach within the Southeast Texas community and non-profit organizations in support of the university’s mission.
• Manage and evaluate the Communications Specialist.

Job Summary