Description

Lake Nona Realty, a residential real estate brokerage specializing in luxury real estate and concierge level service, is currently seeking a Director of Marketing. Owned by Tavistock Group the developers of the 17-square-mile master-planned Lake Nona community, Lake Nona Realty is uniquely positioned to be the local experts and official brokerage of the broader Lake Nona community.

We hire people with passion for fulfilling our Mission Statement…

“To consistently create an unforgettable personal experience for our members and guests that is defined by our attention to detail, gracious willingness to serve, welcoming attitudes and respect for one another.”

If you want to work for one of the premier employers in the Central Florida area, please apply today. We offer competitive salaries and a generous benefit package. Employment is contingent upon pre-employment background check. Equal employment opportunity employer. 

Job Description

Director of Marketing (Lake Nona Realty)

Reports to: Broker

FLSA Status: Salaried/Exempt

Summary: The Director of Marketing will work with the sales team, vendors and agencies of record to drive, implement and manage the development of the annual marketing plan, budget, marketing collateral, sales materials, digital marketing campaigns, PR, advertising, web content and social media channels. This position is results oriented and requires a person with a passion for residential real estate marketing, homebuilding and placemaking. The ideal candidate is a strategic thinker with the ability to work in close collaboration across multiple departments, including development, construction, marketing and communications.

Job Tasks/Duties

• Inform and execute all marketing tactics for Lake Nona Realty
• Effectively collaborate across multiple departments to translate company strategy and brand into tactical work plans and align to the strategic vision and mission of Lake Nona Realty.
• Co-create and manage annual marketing plan and budget 
• Manage engagement with communications/public relations team and ensure all communications are aligned with brand standards
• Work closely with the sales team and builder partners to drive property sales. Measure & report weekly traffic; evaluate sources/drivers of same; and real-time adjust campaigns to maximize visitors to community sales offices.
• Develop and execute on marketing plans that drive new business opportunities 
• Create and oversee marketing and branding activities including collateral and materials, print, advertising, wayfinding, video content, digital, electronic and social media, direct mail, and more
• Coordinate special events
• Perform market, brand and product research and analysis; monitor external and internal factors for development of new market segments. Drive competitive knowledge amongst the sales team. Ensure they understand our segmentation strategy, unique selling proposition and competitive advantages/disadvantages
• Maintain market share of listings by outperforming competitive marketing initiatives
• Source, engage and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management and workflow
• Manage projects and deadlines with vendors 
• Evaluate new technologies and opportunities to improve the homebuying and selling process from the customer’s perspective. Be an advocate for the consumer
• Enforce strict adherence to brand guidelines across all internal and external partners

Requirements

Essential Requirements & Qualifications

• Bachelor’s degree with a focus on marketing, advertising, or business from an accredited four-year college or university
• 6 years of related experience
• Direct experience developing and managing strategic plans, budgets and external resources
• Experience with residential real estate marketing a plus
• Experience with homebuilder a plus
• Strong written, oral, interpersonal and cross-functional communication skills
• Strong organizational skills and attention to detail
• Authentic, integrity-driven team player, results driven and detail oriented
• Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams
• Expert project lead with strong business acumen
• Knowledge of Microsoft Suite (Word, Excel, PowerPoint, Outlook 365) and basic design experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc)

Physical Demands and Work Environment

• Must be able to lift up to 20 pounds.
• Ability to process vague, abstract verbal, and written instructions.
• Ability to work under stress, with interruptions and tight deadlines.
• This position will require copious time in front of a computer screen
• Must be physically able to do assigned work as outlined above.
• Must be able to follow written and verbal instructions.
• Must be able to read, write and communicate effectively in English.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

This job description in no way states or implies that these are the only duties to be performed by this position. The employee will be required to follow any other instructions and to perform any other duty requested by the supervisor.