SUMMARY: The Social Media Ad Buyer role is responsible for developing and administrating paid and organic content for LMCU’s social media platforms to help us tell our brand story, increase engagement, and grow our audience. This role is focused heavily on paid social campaigns and supports all LMCU business units to generate social media campaigns and content that are on brand and meet objectives while resonating with appropriate audiences. This role works alongside the social and greater eConnect teams to promote organic social content, contests and community relations events. This Social Media Ad Buyer collaborates with various stakeholders across the organization in ensuring LMCU’s social media channels provide engaging content, exhibit responsiveness, and drive awareness to align social media with organizational goals, including marketing, human resources, and community relations initiatives. RESPONSIBILITIES: Is a subject matter expert in paid social strategy and latest trends and able to advise LMCU business units and stakeholders on best practices. Responsible for initiating, monitoring, optimizing and analyzing social paid ad campaigns across all platforms. Works with business units and the eConnect design and front-end dev teams as necessary to set up campaigns and appropriate tracking. Closely monitors social media campaigns and organic content initiatives against industry, platform and organizational benchmarks, and recommends and implements changes as necessary to optimize performance. Works closely with the eConnect team to develop and support organic social media initiatives, including contributing new ideas, helping drive our social strategy forward, content calendar development and organization, and assistance with execution and monitoring. Is a key member of a team that monitors social media activity and correspondence and is highly responsive in a manner that is professional, attentive, considerate, accurate, genuine and always reflective of LMCU’s core values and culture. This includes public comments and posts, private messages, and online reviews. Assists in crisis communications as needed, working closely with eConnect, Marketing, Community Relations and leadership. Occasionally assists with other corporate communication needs. Assist with photography, video (including self-captured video plus partnering with LMCU’s marketing video team), and graphic design that can be utilized on LMCU’s social media channels. Preferred Education and Experience: Courtesy, tact and responsiveness are essential elements of the job. A college degree in digital media, marketing, communications, advertising, public relations or a related field is preferred. 3 years of similar or related experience, including preparatory experience. Prior experience in a position administering paid social media content is required. Experience with social content management software (Hootsuite, Sprout, etc.) and Microsoft Office Suite required. Experience with Adobe Creative Suite preferred. Lake Michigan Credit Union is fundamentally different than a bank, both in our structure and mission. Our goal has always been to do what is best for our members. This approach guides every decision we make and every service we offer. As a credit union, our goal isn’t to generate profits for shareholders, it’s to improve the lives of our members. LMCU is consistently rated in the top ten in the nation for Return of the Member by Callahan & Associates, meaning we give back more to our members in the form of higher rates when they save and lower rates when they borrow. At LMCU, the emphasis on delivering real value to our members has been job one, since day one. As one of the largest credit unions in the nation for several years running, LMCU has earned many awards and accolades such as inclusion as one of the 101 Best and Brightest Companies to Work For Nationally and being recognized by Forbes as a Great Place to Work. As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training, and development. We recognize that a healthy balance between work, home life, and play is essential to our employees and our success. We offer a friendly, respectful and inclusive work environment, fun employee activities and rewarding community involvement opportunities. You’ll love working here at Lake Michigan Credit Union!