We are looking for an experienced and strategic Director, eCommerce to lead the online sales for the brand. In this role, you will be responsible for developing and implementing effective eCommerce strategies that drive revenue growth, enhance customer engagement, and optimize our digital footprint. As a key member of our leadership team, you will work collaboratively with cross-functional departments including marketing, merchandising, operations, and finance to ensure our online business objectives are aligned with the overall brand strategy.

Responsibilities:

• Develop and implement a comprehensive eCommerce strategy that aligns with the brand's overall business goals
• Drive revenue growth by analyzing and optimizing the customer journey, managing the conversion funnel, and implementing effective marketing tactics
• Collaborate with marketing team to develop effective campaigns, manage the email marketing program, and maintain social media presence
• Work with product development team to ensure website product offerings are optimized, well-merchandised, and are in line with brand guidelines
• Oversee the management of the eCommerce platform, including UX/UI, technical integrations, payment processing, and shipping logistics
• In partnership with Store Operations, manage customer service inquiries and ensure timely and effective resolution of customer issues
• Analyze data and develop reports on eCommerce KPIs to track progress and identify areas for improvement
• Stay up-to-date with emerging eCommerce trends, best practices and technology innovations, and ensure the brand remains competitive in the online marketplace
• Lead, coach and manage the eCommerce team to achieve business objectives, maintain high levels of engagement and ensure a positive team culture.

Qualifications:

• Bachelor's degree in business, marketing, or related field.
• 7 years of experience in eCommerce, preferably in a leadership role
• Experience in the retail or fashion industry, preferably in lingerie or intimates
• Strong understanding of eCommerce technology, platforms, and payment processing systems
• Knowledge of SEO, SEM, PPC, and other digital marketing tactics
• Strong analytical skills and experience with web analytics tools
• Experience managing a team and leading cross-functional projects
• Strong communication and interpersonal skills
• Ability to work in a fast-paced environment and manage multiple priorities simultaneously

Salary : $150,000 - $160,000