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Associate Director, Paid Social

New York City, NY | Full Time
4 Days Ago

Job Description

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 500 people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, and most recently, Digiday’s Most Innovative Media Agency.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars.  We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  We are looking for someone to join the team and work alongside data analysts, data scientists, media strategists and buyers, and software engineers.

As an Associate Director, Paid Social, you own performance and optimization for the campaigns and clients you manage. You will lead paid social team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics. You will be responsible for communicating performance both internally to teams at Known as well as externally to clients.

WHAT YOU’LL DO

Key Responsibilities:

  • Driving performance for paid social campaigns and amazing our clients, both by meeting their targets and creating insightful narratives
  • Design and author overall team strategy and approach to paid social management across multiple clients
  • Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
  • Ensure best practice in all paid social activities as well as knowledge sharing across teams
  • Comfortable engaging with platform reps and identifying partner vendors for future collaboration
  • Manages and develops direct reports and is responsible for complete team development
  • Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
  • Manage achievement of KPIs and deadlines
  • Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels
  • Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
  • Occasionally communicating how modern techniques (e.g. optimization algorithms, and automation) can be used to optimize KPIs and around black-box algorithms in different social channels
  • Building analyses, stories, and slides for client media plans and reports
  • Developing POVs on key paid social updates, showcasing your abilities to share proactive thought leadership with Known teams and clients

WHO YOU ARE AND WHAT YOU HAVE

  • A degree from a well-regarded college or university.  STEM degrees are preferred.  
  • 5 years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Social campaigns, ideally in a digital agency environment
  • Understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Social, and Attribution
  • Broad range of experience managing across verticals and direct response/brand campaigns

Skills, Abilities, and Knowledge:

  • Understanding of the basic stats and math that inform smart media buying
  • Superb communication and presentation skills
  • Comfort going in-platform to pull analyses when necessary
  • In-platform experience with Meta, TikTok, Twitter, Snapchat, YouTube, Pinterest, etc.
  • Expertise designing high performance Social campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
  • Experience multi-tasking in a fast-paced environment is a plus
  • Experience working directly with data scientists is a plus

Competencies:

  • An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations.
  • An ability to delegate tasks to small and junior teams
  • Highly collaborative nature
  • A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

SOME OF OUR PERKS

  • Unlimited paid time off
  • Long Term Incentive Plan (LTIP)
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Vacation bonus
  • Generous medical plan
  • Paid parental leave
  • Charity perk
  • Company-wide events and retreats

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

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