Overview

Kingspan Insulation has a new opportunity for an experienced Marketing Communications Specialist. As a key member of our high performance marketing team, the Marketing Communications Specialist will develop messaging, content and provide creative support to promote our products for use in campaigns, websites, social media and through other channels as identified. This key marketing position is first line responsible for creating impactful digital and traditional marketing content and programs as well as owning the implementation of those programs and other sales support functions primarily targeting architects, but also contractors and distributors. He/she will also provide support through the coordination of special events. Attention to written detail is vital for meeting the branding goals and approach consistent with world-wide Kingspan efforts. A primary focus will be connecting the Marketing and Sales Teams by developing and executing effective campaigns that create opportunities/leads for our sales team to continue our rapid trajectory of growth for the Kingspan Insulation business in North America. This position interacts with Kingspan colleagues throughout different divisions in North America and across the globe.

With its US headquarters in Atlanta, GA, Kingspan Insulation, is a leading manufacturer in energy efficiency and moisture management products, offering high performance insulation, building wraps and pre–insulated HVAC ductwork. The vast product range includes optimum, premium and high performance rigid insulation products which have many advantages over traditional insulation materials. Kingspan’s products are among the most thermally efficient and technically advanced insulation materials available.

You will enjoy the financial stability and security of a global company with the environment and personal connection of a smaller business. With our passionate and friendly culture, track record of growth and outstanding benefits, you’ll want to stay at Kingspan Insulation for the long term.

Key Duties Include

Essential duties are interpreted as being descriptive and not restrictive in nature. Other duties may be assigned.

Qualifications

Education and/or Experience: Bachelor’s degree from an accredited university in Marketing, Communications, English or related field. 3-5 years of experience in marketing, communications, public relations or related field. Prefer experience with email marketing automation system such as MailChimp, Click Dimensions, or Pardot.

Must have:

• Strong sales-oriented and customer facing writing and proofreading skills
• Excellent written and verbal communication skills.
• Strong promotional writing capabilities.
• Experience with business computer applications (Microsoft Office).
• Ability to learn light graphical software skills using Adobe Creative Suite (InDesign, Photoshop).
• Ability to analyze metrics, experience with Google Analytics preferred but not required.
• Strong organization and time-management skills.
• The ability to meet deadlines.
• The ability to work individually and in a team.
• A positive attitude and strong esprit de corps

Competency Statements:

• Accuracy - Ability to perform work accurately and thoroughly.
• Creativity – Ability to create graphics and written content within the company’s branding guidelines to support successful marketing activities.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Accountability - Ability to accept responsibility and account for his/her actions.
• Proficiency and understanding of social media platforms and monitoring systems.
• Must be self-motivated and driven.

Language Skills: Ability to read and interpret documents such as operating instructions, and procedure manuals. Ability to write routine reports and correspondence. Must be able to communicate orally and written in English.

Mathematical Skills: Ability to calculate figures by using basic math skills (add, subtract, multiply and divide).

Reasoning Skills: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.