The Bottler Activation Manager / Capabilities will be dedicated to supporting the IPSO System and will report to the Senior Director of Commercialization and Operations. The Bottler Activation Manager / Capabilities primary objectives include customizing and embedding KDP brand initiatives into the bottler’s commercial processes, driving alignment and accountability with bottlers and IPSO team members, while training and coaching the IPSO sales teams on the best techniques to selling in new products, innovation, displays and/or marketing programs.

Additional responsibilities include driving and publishing monthly priorities for IPSO (account and brand driven), 90-day overviews of upcoming NRS activities, “looks of success” with display, cooler schematics, retailer academies, merchandising standards, etc. for KDP brands within their specific bottlers, as well as communicate aligned commercial plans through all levels of field sales and bottler organization (MU/Branch level commercial and sales leads).

Responsibilities:

• Lead and align IPSO on commercial strategies, ensure flawless communication of these commercial strategies to the IPSO field for accounts under responsibility.
• Drive cross functional alignment with internal stakeholders (brand, commercial and national key accounts teams) on communications to the IPSO field for accounts under responsibility.
• Coordinate IPSO support of retail activation priorities – team to publish account/channel priorities each month to the ISO sales teams for accounts under responsibility.
• Coordinate quarterly collaborative strategic planning sessions with internal stakeholders (retail and commercial teams) under responsibility.
• Contribute to ILC planning including aligning agenda and meeting cadences with IPSO leadership, coordinating invites to key stakeholders, coordinating with internal stakeholders on content and processes (national key accounts, brand, commercial, supply chain, etc.) publishing meeting notes and close feedback loop with all key stakeholders.
• Contribute to IPSO National Sales Meeting agendas, attendance, and planning with key stakeholders (ISO Leadership, Corporate Events, Commercial)
• Contribute to Joint Business Planning processes for ISO including publishing trimester templates, collaboration with ISO Analytics Team on standardized data, and ensuring that BAM Teams help lead JBP processes locally with field sales teams.
• Anticipate future demands of the business and work with Center of Excellence (COE) and field teams to design and implement solutions to meet those demands.
• Training and coaching the IPSO sales teams on the best techniques to selling in new products, innovation, displays and/or marketing programs. Work with divisions to ensure fair share of displays utilizing IRI tracking
• Analyze monthly sales reports to identify opportunities, assess underperforming brands or accounts for potential loss of distribution; Collaborate with divisions to create action plans utilizing new selling techniques to close gaps
• Direct and support Field Sales Team with monthly planned working visits utilizing SMART objectives to improve market execution
• Collaborate with NRS to develop and/or implement NRS University learnings into field selling; Leverage SME’s to ensure that KDP field sales and bottler sales are maximizing sales within NRS outlets

• Ensure high performance results of your team by:

  • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
  • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
  • Embracing diverse perspectives to foster innovation, learning from both successes and failures
  • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

• Bachelor’s degree in business or related field
• Minimum 5 years of CPG sales, or sales support experience
• Minimum 3 years management experience

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.