iTrust Wellness Group is looking for a Digital Marketing Specialist to join our Marketing team!

Benefits of Working With iTrust Wellness Group: 

We believe that our practice environment, compensation model (including benefits), and location in the Upstate of SC are highly desirable for those seeking new employment. Some examples of our company benefits include: 

• Competitive Pay: commensurate with background and experience
• 401K with 3% Company Match
• 2 weeks of PTO
• Paid Holidays
• Health, Dental, and Vision Insurance
• Short Term Disability
• Long Term Disability
• Work Schedule: M-Th: 7:30-5:00; F 7:30-1:00  

What does the Digital Marketing Specialist role involve? 

Our practice is passionate about mental health, and we are excited to grow our Marketing team. This role encompasses a broad array of tasks and goals. 

• Support the Marketing Manager in overseeing department’s operations
• Contribute to the implementation of marketing strategies
• Organize and attend marketing activities or events to raise brand awareness
• Distribute daily and weekly content to our online channels and resources/blog sections
• Plan advertising and promotional campaigns for services on a variety of media
• Engage with the online community via social media
• Conduct market research to identify opportunities for promotion and growth
• Effectively develop social presence and advocate services effectively
• Keep up to date with current marketing trends and news (changes in algorithms, updates)
• Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies
• Create and manage link-building and content marketing strategies
• Develop and maintain a social media presence
• Develop engaging online content including blog articles, videos, graphics, and ads
• Monitor and analyze content click-through rates
• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership
• Manage and write copy for email and social media marketing campaigns, among others
• Use Google Analytics, Google AdWords, and other relevant digital marketing tools
• Devise new ways of driving traffic to the company website
• Regularly maintain and updated the website as require
• Stay up to date with new social media sites, web technologies, and digital marketing trends
• Implement these new technologies when developing campaigns, and update current campaigns 

What are key characteristics of the Digital Marketing Specialist role? 

• Solid knowledge of marketing techniques and principles
• Knowledge in key areas of marketing (SEO, SEM, PPC, social media, content marketing, email marketing)
• Good understanding of market research techniques, statistical and data analysis methods
• Thorough understanding of social media and web analytics
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• Ability to execute daily tasks with minimal supervision
• Proficiency in Microsoft Office products 

If you are interested in a position that will challenge you and further your career, please apply at your convenience. 

We look forward to talking with you!