Paid Media Manager

At isolved, we are on a mission to help our customers transform employee experience for a better today and a better tomorrow, and we want to tell the world about it. We know that human resources is always evolving, quite simply because it is a people business, and so our HCM cloud platform is not just built with people in mind but is ready for the future of work. As we continue to grow market share, we are now seeking an outstanding talent in the following position:

Paid Media Manager

The Paid Media Manager is responsible for managing campaigns for multiple marketing segments across various ad platforms. This position must be comfortable utilizing data to optimize campaigns and understanding digital behaviors. We are looking for someone who is analytical, organized and results-driven!

The Paid Media Manager will be primarily responsible for:

• Support day-to-day management of paid social campaigns to help meet overall marketing goals on multiple digital platforms, including but not limited to LinkedIn and Facebook
• Manage budgets and bids within multiple ad platforms
• Create innovative approaches designed to increase pipeline and to accelerate sales bookings throughout the customer journey
• Work alongside key stakeholders to develop and implement paid social marketing initiatives
• Develop and optimize campaigns, an understanding of fundamental digital marketing metrics and how they interact and impact performance
• Work closely with the Director to build and implement Account Based Marketing strategies for all marketing segments

Principal Responsibilities

• Perform management of paid social media campaigns which include campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Create, edit, optimize, and scale social media campaigns based off complex performance trends
• Identify, research, and determine the best course of action to execute on marketing goals through paid social media opportunities.
• Report on various paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently.
• Work within the department to help guide creatives based on performance and results.
• Work in conjunction with the team to build campaign workflows inside of the ABM platform
• Prepare routine reports across all paid social platforms.

Essential Requirements

• 3-4 years of experience in paid digital campaign management/ad ops
• Strong attention to detail.
• Ability to analyze data and information and translate into actionable strategies & tactics.
• Working knowledge of Marketing Automation (HubSpot preferred), CRM, and ABM Tools (Demandbase, Triblio, etc.)
• A strong understanding of Account Based Marketing principles
• Proven project management experience with the ability to juggle multiple tasks at one time.
• Outstanding organizational skills and mindfulness.
• Comprehensive knowledge of LinkedIn Campaign Manager and Facebook Business Manager
• A desire to work hard, run fast, make a difference, and have fun doing it.

Location: This position will be based in the USA (office or remote) and may require some travel.

Reporting: This position reports to the Director, Digital | Direct Marketing

Duration: This is a full time position.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. isolved provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. The company takes affirmative action to ensure that applicants and employees are treated during the application process and post hiring employment without regard to any of these characteristics. Discrimination of any type is not tolerated.