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Isla Bella Beach Resort & Spa
Marathon, FL | Full Time
$144k-183k (estimate)
2 Months Ago
Director of Marketing
$144k-183k (estimate)
Full Time 2 Months Ago
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Isla Bella Beach Resort & Spa is Hiring a Director of Marketing Near Marathon, FL

***This position can be worked remotely but you must be able to travel to the property as needed. You must live in Florida within driving distance of the resort!***
EOS Hospitality is seeking a regional Marketing Director to oversee a select portfolio of hotels in the Florida Keys and South Carolina. This role will be responsible for driving business growth in cooperation with revenue, sales, public relations, and operations. Qualified candidates will be savvy and passionate marketers with a superb knowledge of customer acquisition and retention strategies for the hospitality industry.
What you will do:
  • Spearhead the marketing of five resorts, including website, CRM, paid media, social media, content and collateral, and experiential marketing efforts
    ● Own the marketing strategy and marketing calendars for each hotel
    ● Manage marketing budget for each hotel 
    ● Lead and develop a team of two direct reports and manage several agency relationships
    ● Partner with individual property teams, other regional directors, and the EOS corporate team to create and execute integrated promotions and campaigns, property activation's and programming, and big picture initiatives
    ● Identify opportunities to optimize channels to increase revenue
    ● Provide strategic direction to ensure marketing initiatives are aligned with financial goals
    ● Use routine business reporting to generate actionable insights
    ● Reports to Regional Managing Director
Skills & Qualifications:● 10 years of hospitality marketing experience
● A deep understanding of the hospitality business and how marketing contributes to revenue
● Strong analytic skills and digital acumen 
● Proven track-record of developing and implementing successful marketing campaigns
● Experience working across disciplines to achieve shared goals
● Ability to manage competing demands to ensure prioritization of high-impact projects
● Excellent communication and people management skills

Job Summary

JOB TYPE

Full Time

SALARY

$144k-183k (estimate)

POST DATE

01/28/2023

EXPIRATION DATE

02/16/2023

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Isla Bella Beach Resort & Spa
Full Time
$26k-33k (estimate)
11 Months Ago

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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

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A Marketing Director reports to the Chief Marketing Officer.

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The marketing director leads and guides the efforts of the marketing department.

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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.

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They typically manage marketing of a business, organization, particular product or group of products.

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The director of marketing generally has at least five to 10 years of applicable experience.

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Experience with digital marketing forms such as social media marketing and content marketing, required.

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