Director of Product Marketing

Location: Hyderabad, India

Employment Type: Full-Time; Salaried 

Compensation: Base Salary, Bonus, Stock Options, Medical

Job Description 

About Us

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

Reporting to the VP of Marketing, the Director of Product Marketing will be responsible to guide the product positioning strategy for our Connected Worker Platform. You will lead our product marketing teams for our mobile and back-office solutions and their growing relevance in the Connected Worker space; develop compelling product positioning and messaging programs; be the expert on our buyer persona and guide our product marketing and go to market through our next phase of growth. You will also communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our go to market teams and product teams. You will also assist and collaborate on the creation of orchestrated campaigns, field marketing, and demand generation programs.

How You Will Make An Impact

• Product Positioning: Develop a compelling multi-level product positioning for single product or product bundles
• Product Roadmap: Serve as a key partner to the product management and engineering teams, helping them craft, define and modify our roadmap based on both customer and market activity
• Define and evangelize the Product Marketing Vision: Define the vision for the Product Manager function for a product or set of products and rally all stakeholders towards this vision.
• Drive product & feature adoption: Partner with PMs to increase conversion through trial, feature discovery, adoption and product revenue
• Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights
• Tailor offers based on segmentation, including Industry and User Persona
• Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products
• Develop content and enable the GTM: Communicate products' value proposition with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including: website copy, sales tools, event materials etc.
• Partner with various marketing and GTM teams: Including demand generation, brand, communications, Partnerships, Analyst Relations, to ensure unified marketing execution
• Build the team: Develop and grow the best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location

What You Bring to The Team

• 10 years of product marketing experience in B2C and B2B tech, preferably in SaaS
• Successful expert who has created and executed product marketing strategies managed budgets and led hands-on execution
• Domain expertise in Enterprise Asset Management and / or Industrial Operations Management software
• Have developed the positioning, messaging, and content for products that serve multiple use cases and personas
• Experience with technical products and can effectively communicate with technical audiences, stakeholders and customers
• Ability to size and prioritize market opportunities and build business cases, analyze competition and build competitive intel and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions.
• Proven track record of building and leading a product marketing team of individual contributors and managers
• A customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for the customer’s needs across the business
• Self-starter with the ability to navigate ambiguity and challenging priorities
• Is comfortable with a dual-site working model between the U.S.and India with ability to travel as needed

What We Offer

• Competitive compensation, including stock options 
• Exceptional health, vision, and dental care

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.