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Growth Marketing Manager
InnoCaption Irvine, CA
$101k-132k (estimate)
Full Time | Telecommunications 7 Months Ago
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InnoCaption is Hiring a Growth Marketing Manager Near Irvine, CA

About the Job

We are a mission-oriented accessibility technology company looking for an experienced Growth Marketing Manager to support our growing team. This position will provide an opportunity to work across the Product and Marketing teams and take on impactful work in a fast-paced, startup environment. We are looking for entrepreneurial and self-motivated candidates who can help us accelerate growth by driving user acquisition and engagement initiatives. Prior professional experience working in a growth/performance marketing role for a successful mobile app is ideal.

This position will be based in our Irvine, California office and can be structured as a hybrid (office/remote) role.

If you are interested in joining a successful startup technology business where you can make a positive impact in the lives of thousands of people every day - apply now!

Company Background:

InnoCaption is a fast-growing startup that ranked #2,103 in the Inc. 5000 list of fastest growing companies for 2022. InnoCaption provides free, real-time captioning of phone calls through a mobile app, available on both iOS and Android devices. Our service helps the deaf and hard of hearing community make and receive cell phone calls with confidence! Our technology provides users with a choice between captions generated by automated speech recognition software or live stenographers (highly trained court reporters).

InnoCaption is a captioned phone service provider that is certified and paid for by the Federal Communications Commission (FCC), which allows our service to be offered free of charge to eligible users. For more information, visit innocaption.com or look for our app from your phone on either the Play Store or App Store.

Responsibilities:

  • Manage and optimize user acquisition campaigns across various channels, including social media, search, display, and programmatic advertising
  • Develop and test new media partners and advertising strategies
  • Drive marketing budget optimization based on data-driven analyses of ROI by channel
  • Collaborate across internal marketing team and external vendors on the ideation, development and A/B testing of new creative assets
  • Analyze user behavior trends to generate insights on impact of marketing and product campaigns
  • Work closely with the product team to identify opportunities to improve user acquisition, retention, and engagement

Requirements:

  • Strong work ethic and extremely high degree of personal responsibility
  • 5 years of experience in digital marketing, including mobile app marketing
  • Up-to-date knowledge on the latest mobile app marketing trends
  • Experience directly managing and executing ad campaigns
  • Deep understanding of mobile attribution platforms and marketing analytics tools
  • Must have valid US work authorization

Benefits:·

  • Be part of a mission-driven team, helping the deaf and hard of hearing community!
  • Competitive compensation with performance bonuses
  • Comprehensive health, dental and vision plan
  • 401k retirement savings plan with generous employer match

Job Summary

JOB TYPE

Full Time

INDUSTRY

Telecommunications

SALARY

$101k-132k (estimate)

POST DATE

09/21/2022

EXPIRATION DATE

02/05/2024

WEBSITE

innocaption.com

HEADQUARTERS

BUENA PARK, CA

SIZE

25 - 50

FOUNDED

2007

TYPE

Private

REVENUE

<$5M

INDUSTRY

Telecommunications

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The job skills required for Growth Marketing Manager include Digital Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Growth Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Growth Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

Butler University
Carroll College
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