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Marketing Automation Specialist (Remote)
Informa Austin, TX
$66k-82k (estimate)
Full Time 1 Month Ago
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Informa is Hiring a Remote Marketing Automation Specialist (Remote)

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)

Job Description
  • Provides day-to-daycampaign design, QA and activation support for multi-step and automated campaigns
  • Analyzes campaign performance to provide insights and adjust campaigns accordingly
  • Optimizes email campaign performance by developing test and personalization strategies such as Signature Rules and Dynamic Content
  • Designs and amends responsive landing page and email templates
  • Builds Eloqua user facing Eloqua forms and processing steps
Qualifications
  • Proficiency in marketing automation platforms, preferably Eloqua
  • Developedand executedA/B teststo continually improve performance & drive value
  • Analytics-focused, with experience translating data into business and consumer insights
  • Strong project management skills
  • Intermediate Excel skills (pivot tables, graphs)
  • Understands CASL, CAN-SPAM, GDPR, and CCPA
  • Proficiency in Adobe Photoshop, Dreamweaver, HTML / CSS
  • Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
  • Attention to detail and process is a must
  • Ability to work in a dynamic fast-paced environment
  • Ability to manage multiple projects simultaneously
  • Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally
  • Has a working knowledge of relational databases and their use in marketing programs
  • The pay range for this position is $59,500 - $70,000 depending on experience.
Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritizes promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • 15 days PTO plus 10national holidays, 4 days for volunteering and a day off for your birthday!
  • Competitive Benefits with 401k match
  • Paid parental leave
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
  • ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

See how Informa handles your personal data when you apply for a job.

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

Job Summary

JOB TYPE

Full Time

SALARY

$66k-82k (estimate)

POST DATE

03/23/2023

EXPIRATION DATE

06/01/2023

HEADQUARTERS

LONDON

SIZE

100 - 200

FOUNDED

1995

CEO

NICHOLAS MICHAEL PERKINS

REVENUE

$200M - $500M

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The job skills required for Marketing Automation Specialist (Remote) include Written Communication, Attention to Detail, Career Development, Customer Service, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist (Remote). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist (Remote). Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Automation Specialist (Remote) positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist (Remote), it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist (Remote). You can explore the career advancement for a Marketing Automation Specialist (Remote) below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Specialist job description and responsibilities

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

05/03/2022: Champaign, IL

Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.

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Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted

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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.

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Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

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Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

03/22/2022: Huntington, NY

Be Strategic, Operational, and Tactical.

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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

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Step 3: View the best colleges and universities for Marketing Automation Specialist.

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