Description

What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.

What you’ll do:

• Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
• Communicate daily with clients and vendors, building relationships
• Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
• Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
• Identify target audiences and understand their behavior and habits
• Coordinate, monitor and evaluate media campaigns
• Manage budgets and return on investment (ROI)

Requirements

What we’re looking for:

• Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
• Foundational digital knowledge/skills; including proficiency in Google Ads, demand side platforms, and FB platforms
• Comprehensive understanding of the media planning/buying process
• Proactive and clear communication
• Strong collaborator