Job Title

Email Marketing Specialist

Position Type

• Full-Time, 40 hours/wk
• Non-Exempt
• Monday - Friday
• 7 am to 4 pm, or 8 am to 5 pm, PST

Supervisory Responsibility

This position has no supervisory responsibilities

Salary Range

$58,000 - 65,000/ Annually 

Reports to

Senior Director, Operations 

Desired Start Date

ASAP

Company

At InBody, we proudly produce advanced health technology designed to make understanding and improving health and wellness accessible to everyone. From class-leading body composition analyzers to user-friendly automated blood pressure monitors, our goal is to equip health and wellness professionals with the tools they need to help clients and communities improve their well-being.

Job Description

We are searching for a creative and data-driven Email Marketing Specialist who will focus on building email lists, creating transactional emails, and nurturing leads through persuasive written communication. Areas of focus will include developing new and ongoing strategies to improve the performance of the customer lifecycle (B2B and eCommerce). This involves A/B testing, analyzing and optimizing campaigns, to drive metric performance and business goals. We hope our new Email Marketing Specialist is analytical, curious, and eager to participate with the department in ideation. It is crucial that you thrive in our entrepreneurial company culture where change is constant, growth is immense, and opportunities abound!

Essential Responsibilities

• Responsible for the ideation and creation of email campaigns for B2B and eCommerce 
• Develop automated campaigns to engage customers throughout their lifecycle 
• Experience with copywriting, designing, creating A/B tests and nurture campaigns 
• Demonstrates an understanding of CRM and email automation 
• Run A/B tests throughout channels to optimize and improve performance 
• Knowledge of latest email best practice trends including targeted lists, subject lines, messaging, deliverability and CAN-SPAM/anti-spam legislation 
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, unsubscribed, increase email subscriptions and make recommendations and adjustments as needed 
• Collaborate closely with other departments to develop strategy, design, and copy to fulfill objectives 

Minimum Qualifications 

• Bachelor’s degree, preferably in Marketing, Business, or Communications 
• 3 years experience in Email Marketing with proven successful campaigns
• Proficient with Microsoft Office and Google Suites
• Analytical and able to make data-driven decisions
• Exceptional written, verbal, and interpersonal communications skills
• Ability to collaborate with a team and execute responsibilities independently
• Excellent organizational and time management skills with the ability to prioritize and manage multiple projects and deadlines

Desired Qualifications  

• Experience with lead generation and lead nurturing 
• Experience with Zoho CRM and Klaviyo 

Benefits Summary* 

• Medical (PPO), Dental (PPO), Vision (PPO) & Life Insurance* 
• 401K Plan with up to 3% company match* 
• Paid Vacation Time / Sick Leave* 
• Paid Mental Health and birthday time off* 
• 11 annual paid holidays 
• Gym membership reimbursement* 
• Flexible Spending Account (FSA)* 
• Job-related training reimbursement* 

*The above-stated benefits may change without prior notice and will begin after successfully completing the 90-day introductory period.