What will a great Digital Marketing Analyst at ifm do?

The Digital Marketing Analyst will work to develop and deploy a comprehensive performance marketing strategy that includes SEA, SEO, and Digital Advertising channels by coordinating with internal teams, including Product Marketing Managers and Graphic Designers at our USA headquarters in Malvern and SEO and SEA Specialists at our global headquarters in Essen, Germany. This individual will be responsible for driving quality traffic to ifm.com through various campaigns, measuring ROI, and implementing continued optimization efforts. An ideal candidate would be someone with a technical understanding of SEO, and 2 years of experience working in an SEO and / or SEA role.

Responsibilities would include:

• Keyword-content mapping recommendations
• Providing content restructuring, revision, and redesign recommendations for improving SEO
• Optimization of page title, URL, meta tags, heading, and alt text tags
• Optimization of internal linking structure and anchor text
• Working with SEO tools such as Google Analytics, Botify, Ahrefs, and Google Search Console, etc.
• Web analytics to track performance of on-page optimization and ongoing re-optimization
• Communicate Analytics to key stakeholders at regular intervals
• Perform site audits and provide recommendations
• Create & Optimize New Page Templates

To truly succeed in the role, a candidate would need:

• Strong attention to detail
• Ability to take initiative and be proactive
• Desire to collaborate across teams
• Drive to continually learn
• Strong curiosity, analytical and problem-solving skills
• An understanding of industrial automation, engineering, and/or manufacturing industries, or a strong desire to learn technical information

As a Digital Marketing Analyst, You Can Look Forward To:

• Working with an international team to deploy SEO and SEA strategies for the US portion of our website
• Continuing professional development opportunities
• Being an integral part of a larger content creation and digital transformation initiative at ifm
• Developing your ability to influence internal decision-making processes
• Being a part of the fourth industrial revolution

Basic qualifications for consideration:

• Bachelor’s Degree
• 2 years of work experience in SEO, SEA or content writing
• Excellent English writing and grammar skills
• Ability to effectively communicate technical information to a non-technical audience
• Ability to work onsite at least one day a week after the initial training period.

**ifm is unable to provide sponsorship for this role at this time**

Company Description

ifm efector, inc., headquartered in Malvern, PA, has earned the distinguished Top Employers certification for 2020 and 2021 in North America for our outstanding people practices. ifm efector is the US subsidiary of ifm electronic gmbh, a global company with over 8,100 employees in 95 countries serving 161,000 customers worldwide. Our core business is the development and production of sensors and controls for industrial automation and process applications. 

"Exceptional success can only be achieved when the employees believe in the company and when they know that they are treated in a fair and honest way." -ifm philosophy

ifm is a privately-owned company whose success can be attributed to three guiding principles: Employees First, Customer Loyalty, and Safe Growth. With a supportive and collaborative culture, ifm welcomes new ideas and fosters honest communication and trust. Distinguished by their individual capabilities and contributions, every employee plays a role in the success of our business, so that we may provide innovative solutions to meet and exceed our customer’s business needs. ifm is dedicated to ensuring employees are engaged, enabled, and empowered to realize their full potential in a positive, diverse, and inclusive work environment filled with meaning and a shared sense of purpose. 

“We have amazing products, but best of all we have amazing people. This is a core value of our success.” - Roger Varma, CEO, ifm efector

Deemed an essential business during the 2020-2021 global pandemic, ifm has maintained successful operations both in-person for production and distribution roles, and in creative ways for Sales and other corporate departments. A significant number of employees have returned to the office with exceptional precautions in place, as the primary focus remains the health and well-being of our employees.

ifm efector, inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, disability or handicap, marital or protected veteran status, genetic information, sexual orientation, gender identity, or any other category protected under applicable federal, state or local law.