What are the responsibilities and job description for the Data Analyst, Marketing position at hims & hers?
About the Role:
As an Analyst on the Marketing Analytics team at Hims & Hers, you would be responsible for analyzing marketing campaign performance, implementing measurement and attribution strategies, and delivering insights and recommendations around business growth drivers. You will partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business.
You Will:
- Analyze detailed marketing campaign performance, customer data, and business growth levers to identify insights and tactical recommendations
- Investigate the root causes of data anomalies and trends
- Present key findings and recommendations to a wide range of audiences
- Develop and automate dashboards and reporting that are critical to business stakeholder decision-making
- Contribute to marketing attribution models and measurement initiatives such as test planning and design
- Enable and evangelize self-service analytics through which we empower stakeholders to explore data and perform high-level analysis
You Have:
- 1-3 years experience as an analyst, writing complex queries, visualizing results, and delivering insights
- Bachelor's degree in Business Administration, Marketing, Computer Science, Engineering, or related field, or relevant years of work experience
- Strong SQL skills are a requirement; must be able to understand and author complex SQL queries, understand database schemas, and optimize query performance
- Hands-on experience working with a modern analytics tech stack spanning comparable tools across the following categories:
- Business intelligence/reporting tools: (Looker, Tableau, Mode, etc.)
- Data warehouses: (Google BigQuery, AWS, Snowflake, etc.)
- Scheduling or orchestration: (dbt, Airflow, etc.)
- An understanding of the marketing business domain, particularly applications such as conversion lift testing, multi-touch attribution, and Marketing Mix Modeling (MMM)
- Experience with web analytics (e.g. Amplitude, Google Analytics, etc.) and app analytics tools (e.g. Branch, AppsFlyer, etc.)
- Familiarity with statistical experimentation and A/B testing principles
- Python proficiency preferred: familiarity with Jupyter notebooks, pandas, scikit-learn, etc.
- Results-oriented with strong project management and communications skills
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats
#LI-Remote
Salary : $75,000 - $115,000