Overview

Opportunity Marketing Coordinator, Branded Hotels

The Marketing Coordinator, Branded Hotels assists with managing the development, production, and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Supports the Marketing Director in developing the annual marketing plan to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Oversees management of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity. This position reports directly to tHHM’s Director of Marketing, Branded Hotels.

Potential Career Path 

Marketing Manager - Marketing Director - Sr. Director of Marketing 

Core Work Activities

Development of Hotel Marketing Strategy

• Collaborates with the Marketing Director to develop overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s).
• Supports execution of all marketing initiatives, projects, and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.
• Cultivates partnership and active participation in demand generation strategy development (SMR).
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Aids repositioning efforts in partnership with the Area Team, GM, and hotel executive team.
• Serves as the hotel(s) brand guardian/liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency
• Implements marketing campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Manages cluster marketing strategies, when applicable.
• Owns the direct asset development (e.g. photoshoots) to verify up-to-date content for the Marketing team to pull through to various sites and channels.

Development and Execution of Communications and Partnerships

• Maintains frequent, active engagement with Area Directors of Sales to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
• Supports and assists with setting overarching Public Relations strategy for hotel/group of hotels, outlining goals, pitch angles, and target segments.
• Collaborates with Public Relations agencies, if applicable, or manages PR messaging.
• Effectively measures and clearly communicates the success of campaigns and digital performance using relevant reports tools.
• Creates strong relationship management and negotiation skills; demonstrates the ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Hotel Marketing Team, media representatives, etc.).

Position Requirements

• Associate or Bachelor’s degree in the field of Marketing, Advertising or Hospitality/Travel degree preferred
• Minimum of one year’s marketing or public relations experience
• Account Management or Internship experience at a digital marketing/online advertising agency a plus
• Experience with IHG, Marriott, Hyatt and/or Hilton systems and marketing programs is a big plus
• Knowledge of graphic design software such as Adobe suite and Adobe InDesign, Photoshop or Canva is preferred.
• Planning, organizational, copywriting and written communication skills.
• Must be creative, outgoing, energetic and able to work in a fast-paced environment.
• Ability to independently organize and complete multiple tasks and projects with great attention to detail
• Proficient in MS Office, including Excel and Internet research
• Experience making presentations in front of groups
• Diligent work habits and ability to meet deadlines
• Must be a team player
• Knowledge of hospitality/travel industry and technology/marketing solutions a plus
• Content management and web analytics experience

HHM Benefits and Perks

•  Competitive wages for full time and part time opportunities
• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Referral Bonus Program

Work Environment and Context

Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

Practice safe work habits to ensure safety.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.