Join our Beauty Team at Helen of Troy as our Brand Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Hot Tools, Drybar, Revlon, Bed Head, and Gold-n-Hot. Together, we build innovative and useful products that elevate people's lives everywhere every day! Look around your home, and you'll find us everywhere: In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, hardworking, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! What you will be doing: The Brand Manager will be a key member of the beauty division go-to-market strategies. The ideal candidate will be responsible for leading key projects and initiatives which optimally drive consumer conversation and conversion for their assigned brand (Hot Tools) by conceptualizing and carrying out focused brand marketing plans in partnership with key cross functional partners – digital, product, creative, sales, etc. This role will maintain the brand integrity and consistency across all company marketing initiatives, communications including crafting and handling promotional collateral/assets to establish and maintain our brands. In addition, they will assist with product portfolio strategy development, pricing, and new business identification. Furthermore, they will play a key role in brand strategy and positioning work, including competitive and customer insights analysis, setting brand guidelines, vision, and value proposition. Management of ABMs and agency partners may be included. Develop and implement brand marketing programs and activations that accurately drive growth, adoption, and overall awareness in partnership with internal production/creative and external agency partners Brief, lead and drive the development of marketing promotional activities, programs, and assets in effort to drive impactful consumer and trade promotions including creation of activations with flexibility and global adaptation capabilities Drive profitable growth of brands within area of responsibility including the margin health of the portfolio in collaboration with manager and key leaders in Sales and Product Use data, insights, etc. to understand market trend, identify new marketplace opportunities and consumer trends to drive growth Collaborate with Media, PR, Digital, Social, and creative teams for calendar and initiative alignment Manage existing agency relationships to ensure all services are being improved Extract useful insights from data (internal & external) Use trends and consumer insights to drive brand awareness and overall brand adoption Skills needed to be successful in this role: Proven experience positioning/repositioning brands and driving brand strategies Solid understanding of social/digital marketing Knowledge of key brand marketing principles Strong presentation skills Ability to generate original ideas, encourage new ways of thinking, and develop innovative solutions Minimum Requirements: Bachelor's degree in marketing/digital marketing/business or related subject (MBA preferred) 5 years’ experience in brand management, consumer products industry, beauty, or relevant/adjacent industry Proven understanding of brand management/marketing in mass and prestige retail environment Authorized to work in the United States on a full-time basis Wondering if you should apply? Helen of Troy encourages people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. #-LI-KE1 #LI-Hybrid For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis. We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories. We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar. The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.