Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

About this job

iCrossing is looking for a Strategy Director who has a winning mentality and attitude. You'll act as a subject matter expert that offers robust perspectives and strategic thought leadership on key client engagements. You will be a key player in marketing, digital, and brand experience transformation for a diverse portfolio of clients that ranges from Fortune 100 brands to mid-market and growth-oriented companies. We are building a team of hybrid strategists who are as conversant in user experience as they are in business, brand, and marketing strategy (though everyone has their areas of strength). If this excites or intrigues you, you've come to the right place.
What you'll do

• Identify and understand market opportunities and the needs and behaviors of clients' target audiences to build effective strategies that drive human business outcomes
• Work collaboratively with clients and account leads in workshops and planning sessions regarding digital approaches, marketing strategies, thought leadership, consultation, and subject matter expertise for a wide range of brand and digital experiences
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements
• Build end to end solutions with ownership of the proposal narrative
• Operate as subject matter expert on guiding our clients' businesses and internal teams through brand, marketing, digital, and experience transformation and creation.
• Maintain an in-depth knowledge of current digital, marketing, and experience trends and be able to incorporate best practices into strategies for clients
• Lead teams comprised of other strategists, UX designers, creatives, engineers, and marketers to develop multi-year growth plans and client transformation roadmaps
• Use qualitative and quantitative research, data and analytical insights to connect digital strategies across various channels and experiences
• Design, guide and facilitate qualitative and quantitative audience research
• Collaborate closely with senior clients to guide the design, build, and evolution of digital commerce experiences
• Work with leadership of Experience Transformation Strategy (XTS) team to drive innovation and evangelize a thought leadership agenda for new business and within the agency to drive innovative, modern solutions for our clients.
• Apply your experience to elevate strategic thinking across the organization
• Work closely with analytics and research teams to identify/apply audience learnings and the investment and operations teams to ensure effectiveness through implementation
• Analyze client's business, brand, marketing, and digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions
• Facilitate internal and client workshops and brainstorms with intellect, energy and passion
• Build a strong and credible relationship with the client through working collaboratively with them to understand their issues
• Work with XTS leadership inspire a team of experience and strategy thinkers to consistently deliver strategic solutions that meet agency standards

Who you are

• Bachelor's degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred
• 10 years of experience in strategy with progressive levels of responsibility, experience in digital strategy is key
• 5 years of previous management experience
• Ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes
• Pitch experience with proven track record
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data and insights into viable business solutions to enhance strategies and meet deliverables

Our Mission & Values

The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules.

Our core values map back to our vision.

Be Kind: lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others. The sum is always going to be greater than the parts

We evolve clients for a human-centric future - creating a better world for everyone.
For New York City, the estimated salary range for this position is between $160,000 and $180,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

Medical, dental, vision, life and disability insurance

401(k) Retirement Plan

Flexible Spending & Health Savings Account

Paid holidays, vacation, and sick time

Parental Leave

Employee assistance program and other company benefits.