Open Position: Product Marketing Manager

Reports to: Senior Content Marketing Manager

Location: Remote, Irvine, Nashville, Lafayette

About Us

HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. Our suite of solutions spans the entire case lifecycle, including scheduling, care coordination, clinical documentation, and revenue cycle. Backed by Bain Capital, we are the fastest growing ASC software company and serve over 1,500 surgery centers, but we’re just getting started and have plans to 10X the value we offer. However, our big ambitions are only as strong as the team behind them, which is why we’re looking to build our team with the best.

What we’re looking for:

You are authentic, kind, highly motivated, results-driven, a fast learner, and have a sense of humor. Your attention to detail is unmatched. You possess demonstrated experience collaborating with leadership and team members in a trusted way to develop, implement and sustain high engagement programs and initiatives. You are personally dedicated to diversity and inclusion and hold to the values of client delight, integrity, teamwork, passion for excellence and accountability. You bring broad digital marketing experience and creative ideas on how to achieve our department-wide and company-wide goals. You are very data driven, comfortable with a high-volume workload (“roll up your sleeves” approach) and adept at dealing with a dynamic, multiple-project work setting.

Responsibilities:

Know the user. Know the magic. Connect the two. At its core, marketing at HST starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how HST’S products solve an ASC's problems--from the every day to the epic, from the mundane to the monumental. And we approach marketing in a way that changes the game, redefines the medium, makes the user the priority, and ultimately, lets the technology speak for itself. You will work closely with the Senior Content Marketing Manager to create and maintain content for all of HST’s product offerings (ex. Product decks, case studies, one-pagers, etc.). You will also work with internal departments (ex. HR and our Learning & Development team) to assist them in their internal and external marketing needs. Creativity and out-of-the-box thinking are encouraged.

You will be responsible for:

• Becoming a product expert and an ambassador of HST products both internally and externally.
• From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base.
• You will help users get the most out of their HST experience, increasing product affinity, and brand engagement.
• Determining the type of marketing content that needs to be created and distributed to support our Sales and Product teams.
• Managing a calendar scheduling the creation of each piece of content and the planned release.
• Working with in-house subject matter experts to create the desired content or assist them in creating.
• Meeting with Product Managers monthly to review existing product content, identity areas of improvement, and understand upcoming product releases to see how marketing can assist.
• Meeting with our Learning & Development and HR teams bi-weekly to review upcoming initiatives and see how marketing can assist.
• Building internal and external email newsletters to support other departments.
• Coordinating with the Senior Digital Media Manager for supporting digital asset development.
• Working with two senior marketing managers to support marketing campaigns as needed.
• Tracking and reporting on content metrics across various platforms.

Qualifications

• Minimum 3-5 years’ experience in a marketing related function
• Bachelors’ Degree in Marketing, Advertising, Journalism, or related field
• Proven experience managing various projects
• Outstanding written and verbal communications skills
• Ability to apply sound judgment in new or ambiguous situations
• Ability to remain nimble and quickly shift project priorities as business needs fluctuate
• Strong experience leading both strategic development and tactical execution of content-related projects
• Can thrive while juggling multiple projects at various stages of development
• Highly proficient in Microsoft Office and Google Analytics

Team Culture

• We go beyond the expected. We strive to be the difference in everything we do and look for ways to innovate and deliver beyond expectations.
• We thrive through collaboration. We invest in our team and take pride in the success of others.
• We strive to make a positive impact. We are passionate our work and leverage our collective creativity and industriousness to make big things happen
• We sharpen and share our expertise. We aspire to learn, grow, and share knowledge.
• We love the journey. We never lose sight of the fact that we’re contributing to building a new model of healthcare delivery.

Benefits

• Health benefits paid for employee
• Unlimited vacation policy
• 401K with matching up to 2% of salary
• Professional development funding (courses, workshops, books)
• Hybrid office model. Offices in Lafayette (CA), Irvine (CA), Nashville (TN), Baldwinsville, NY and Guilford, CT.
• Awesome teammates!

HST Pathways celebrates diversity and is steadfast in fostering an inclusive work environment where employees feel valued, respected, and engaged. We champion and nurture a culture where inclusiveness is instinctive and fuels innovation, connection, and a strong sense of “One Team”. HST is deeply committed to representing and reflecting the unique experiences, perspectives and viewpoints of our employees, customers, and the communities we serve.