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Application Specialist

Milwaukee, WI | Full Time | Remote
24 Days Ago

Job Description



Job Title: Applications Specialist

Department: Sales

Reports to: Director of Sales – Application Specialist

Classification: Exempt

Location: IL, WI, MI (U.P.)

Travel: Travel Required

GWS is the North American leader in the design and manufacturing of custom cutting tools. Servicing industries including Aerospace, Automotive, Medical, Energy, and general Engineering. As the fastest growing company in our industry, the career opportunities are numerous and the pathways for advancement are nearly limitless.

Job Summary: We are seeking an Applications Specialist in Custom Tooling, PCD Tooling, Taps, Solid Round, and Insert Cutting Tools. A successful representative is responsible for penetration and account management while generating new opportunities for the organization Within the core end users at GWS Tool Group. The main task involves understanding customers' needs in metalworking, as well as educating customers, prospects, and distributors of GWS Tool Group’s products and capabilities.  It is essential for the applications specialist to effectively provide detailed information on various products, programs, or services offered by GWS Tool Group, but also clearly and effectively communicate what the customer needs back to the GWS Tool Group team. 


  • Scheduling appointments, and meeting existing customers in order to review customer applications and product requirements and to determine opportunities.
  • Effective planning to conduct sales presentations by meeting customers regularly.
  • Liaising between the company and the customers for up-to-date conditions on pricing, service, and latest product release launches.
  • Continuously updating all customers on company product modifications, changes, and enhancements.
  • Enhancing up-to-date knowledge of new products, procedures, services, and tools by attending departmental and training meetings.
  • Maintaining professionalism, diplomacy, sensitivity, and tact to portray the company in a positive manner.
  • Effectively attending conferences and trade shows.
  • Using marketing data to maximize sales effectiveness and efficiency by using relevant sales management tools.
  • Organizing joint sale calls and attending them with distributors.
  • Preparing reports for sales and marketing and maintaining expense accounts.
  • Updating and maintenance of customer accounts including contact names and numbers for future sales.
  • Utilize  CRM technology and other means of communication in the google platform.
  • With the help of inside sales support, provide product quotes to customers as needed.
  • Ensuring follow-up after passing leads to managers with complete profile customer information, calls-to-action, sources, and dates.

Education and Experience:

  • Knowledge of tooling and manufacturing processes is preferred but not required.
  • Strong Manufacturing background with a focus on Milling, Turning, and Grooving (minimum of 2 years) is required.
  • Strong understanding of the supply chain in the metalworking industry
  • Job shop experience is high in regard.
  • Experience in designing special tools is highly regarded.
  • Experience processing customer parts from drawing to finished product are preferred.
  • Account management experience is preferred.
  • Proven ability to develop new customers is ideal.
  • A degree in any field of sales and marketing is highly regarded.

Required Skills/Abilities: 

  • Capable of preserving confidential or sensitive information.
  • Ability to assist customers with processing parts and correct applications of tools. 
  • Effective time management, organization, and multitasking skills.
  • Special people skills to deal with customers and an outgoing personality.
  • Ability to assist customers with proper speeds and feeds for materials used.
  • Able to prospect new accounts.
  • Effective written and verbal communication skills.
  • Very good team player and should work well under pressure.
  • Proficient in Microsoft Excel.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Skills for Application Specialist

The job skills required for Application Specialist include Planning, Futures, Communicates Effectively, Time Management, Verbal Communication etc. Having related job skills and expertise will give you an advantage when applying to be an Application Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Application Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Application Specialist

The following is the career advancement route for Application Specialist positions, which can be used as a reference in future career path planning. As an Application Specialist, it can be promoted into senior positions as an Applications Programmer IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Application Specialist. You can explore the career advancement for an Application Specialist below and select your interested title to get hiring information.

How to Become an Application Specialist

If you are interested in becoming an Application Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Application Specialist for your reference.

Step 1 Understand the job description and responsibilities of an Application Specialist

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Step 2 Knowing the best tips for becoming an Application Specialist can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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