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PURPOSE OF THIS JOB
Guayaki is looking for Category Manager to join our sales team. In this role you will work closely with the sales team providing key insights by utilizing Guayaki's customer, syndicated and consumer data. These insights will inform initiatives and strategies across several functional areas internally and externally with our customers. To be successful in this role, you should be a self-starter who combines a strong technical understanding with excellent communication and team-working skills.
KEY RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Area 1 (70% of time)
· The category manager performs business analyses to assess sales effectiveness and makes suggestions for how to better promote products.
· Job duties include researching the product market, evaluating competitors, determining sales goals, and making recommendations about how to improve distribution and pricing.
· Gather, interpret, and use syndicated plus our internal data to develop actionable steps that will improve processes and optimize results.
· Day-to-day, he or she assesses company, channel, consumer, and customer needs, looking for telltale trends, sales opportunities, or areas for improvement.
Area 2 (10% of time)
· Support the organization in developing recommendations for product assortment, new item launch strategy and plans
o Retail pricing, shelf-placement and category, brand, and segment space allocation
MINIMUM EXPERIENCE AND QUALIFICATIONS
· Bachelor's degree in a relevant field
· Minimum: 3 to 4 years of CPG category management experience preferred. Beverage category experience is ideal
· Preferred: 5 years of CPG category management experience preferred. Beverage category experience is ideal
· Strong analytical skills
· Strong oral and written communication skills
· Computer literacy including proficiency in Microsoft Office; Word, Excel, Power Point, and Outlook skills needed.
· Experience in data mining across multiple syndicated data platforms (Spins, Neilsen, Numerator)
· Familiarity with the category management process and understanding of the retail channels of business
· Familiarity with the health and wellness lifestyle and natural products industry
PHYSICAL REQUIREMENTS
· Physical Demands: ability to lift 15lbs
· Travel Requirements: 20%
· Work Environment: remote
COMPANY CULTURE
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.
Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.
As our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.
Guayakí Yerba Mate is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by federal, state, or local law.
Full Time
Wholesale
09/12/2022
11/03/2022
guayaki.com
SACRAMENTO, CA
500 - 1,000
1996
Private
$5M - $10M
Wholesale
Guayaki cultivates yerba mate and processes, produces and distribotes yerba mate beverages.
The job skills required for Category Manager include Category Management, Insight, Initiative, Analytical Skills, Written Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Category Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Category Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Category Manager positions, which can be used as a reference in future career path planning. As a Category Manager, it can be promoted into senior positions as a Top Category Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Category Manager. You can explore the career advancement for a Category Manager below and select your interested title to get hiring information.