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Marketing Manager

Troy, MI | Full Time
29 Days Ago

Job Description

Marketing Manager

We’ve grown our team by 5 since the beginning of the year! Here’s what a couple team members have to say about Grid4: 

 

I enjoy the people and the work-life balance” – New hire for HR 

  

“I like the open and friendly work environment, there is always an employee willing to help” – New hire for Project Management 

 

Job Description:  

Are you an individual that would enjoy bridging the gap between the needs of our customers and the product offerings we provide? Then this position may be for you! This is a great opportunity to join Grid4 Communications and grow your career with us.  


A successful candidate for Grid4’s Marketing Manager must be extremely self-motivated, entrepreneurial, and innovative. The Marketing Manager creates innovative and engaging multimedia campaigns and content to help increase visibility and brand loyalty across all platforms available to business-to-business marketing. In addition to delivering Grid4’s Business Communications and IT Solutions to customers and creating an exceptional customer experience. 


Grid4 is currently offering a new team member bonus! (Performance plan to follow)    


Responsibilities:  

  • Create & manage all aspects of corporate marketing including direct mail, email, advertising, sales collateral, web development and internal communications projects  
  • Responsible for managing company websites and updating content as required  
  • Works collaboratively with sales to communicate marketing objectives and determine effective messaging, content, and creative assets  
  • Demonstrates initiative and innovation appropriate to the assignment and timeframe  
  • Plan, organize, and manage events (exhibitions, seminars, workshops)   
  • Regularly manages and reports on analytics, SEO, and SEM for all websites  
  • Experience with using LinkedIn for B2B marketing and promotions 
  • Maintains and updates customer database content for use in marketing activities, executes and manages trade shows as designed by department – Attends and works trade shows as assigned  
  • Manage social media platforms including managing content and posts  
  • Develop & manage relationships with outside vendors  
  • Maintains compliance with prevailing corporate identity standards  
      

Qualifications, skills, and knowledge:   

  • Self-motivated and able to work independently  
  • Bachelor’s degree in a related field  
  • At least 5 years of digital & B2B marketing experience 
  • Telecommunications experience preferred 
  • Passion for written and verbal communication tactics  
  • Curiosity to keep up with emerging trends and best practices  
  • Ability to thrive in a fast-paced and constantly changing environment  
  • Proficiency in MS Office Suite, Adobe Creative Suite  
  • Capable of executing tasks and resolving issues independently and with minimal supervision  
  • Google AdWords Certifications  
  • Proficiency with WordPress and website creation & management  
  • Experience leveraging social media platforms for B2B engagement  
  • Ability to create effective designs across several channels and touchpoints to bring well-crafted narratives to life while adhering to brand & style guidelines  
  • Video & motion graphic creation and editing experience is a plus  
  • Excellent project management skills, including organizing, prioritizing, and tracking all phases of a project  
  • Proficiency in SEO/SEM (create content that coincides with Google Ads campaigns)  


    What we’ll bring to the table:   

    • Work-life balance
    • Vibrant company culture and fun work environment – our values don't sit on a shelf collecting dust, we use them in all we do 
    • Ability to make an impact – your ideas and voice are important to us and are welcomed here
    • Employee health is one of our top priorities! We offer great health benefits – medical, dental, and vision 
    • Days allocated for rest and relaxation – including 10 vacation days, 10 paid holidays, 5 paid personal/sick days, bereavement, jury duty & military leave 
    • Offering you the best chance to prepare for the future – 401(k) with a generous company match 
    • Business casual dress code

    Skills for Marketing Manager

    The job skills required for Marketing Manager include Initiative, Project Management, B2B, Futures, SEO,and Verbal Communication etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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    Career Path for Marketing Manager

    The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

    How to Become a Marketing Manager

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