GG A Who We Are and What We Do Summary
The Market Research Manager (MRM) is a key member of the firm's onsite Marketing team, reporting directly to the Executive Director, Marketing. The person in this position is responsible for the quality, integrity, and reporting of the data stored in the Firm's CRM (Salesforce). Sitting at the intersection of marketing and business development, the Lead will be a data driven and strategic marketing analyst. Collaborating with the business development team, this person will identify, research, and analyze prospects for cultivation and solicitation and create opportunities through strategic lead generation.
This position will be responsible for empowering the marketing and business development teams with data & analytics to make informed decisions regarding marketing mix, A/B testing of marketing activity and outreach.
The MRM will be passionate about the mission of the firm, live the core values established by leadership, and support a high-performance culture that engages, motivates and focuses the firm's consulting talent in pursuit of profitable growth.
Education and Experience
- Bachelor's degree in business, marketing or communications preferred
- Minimum 3 years of experience in market research and/or prospect management tracking, with demonstrated experience in prospect research methodology and practice
- Ability to identify opportunities proactively and routinely report recommendations to marketing/business development that align with goals and KPIs
- Experience utilizing statistical practices and tools, excellent analytical and quantitative skills, including the ability to manipulate, analyze, and interpret data and statistical model
- Outstanding written and verbal communications skills
- Functional domain knowledge, i.e. understanding of advancement, development and fundraising business models, decision makers and spending cycles
- Experience with CRM automation tools (e.g. SalesForce.com), marketing automation platforms (e.g. HubSpot), and analytic tools (e.g. Tableau) a plus
Key Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
- Demonstrate the mission, vision, values, and culture principles of GG A
Prospect Research
- Provide research on individuals, organizations and institutions using a wide variety of resources to assess a quality of prospect- includes generally available and subscription systems to which the firm has access
- Create templates for various types of research profiles including assessments, snapshots, and in-depth profiles to fit the needs of a given strategy
- Implement and improve processes for fielding prospect research requests
- Work cross functionally with Knowledge Resources group to mine and research the external landscape to identify prospects and monitor news alerts on current constituents
Prospect Identification and Portfolio Development
- Proactively and independently plan and execute strategies to identify and update CRM data to ensure a consistently maintained database of decisions-makers at client and prospect organizations.
- Conduct relationship mapping between consultants, institutions, and institutional decision makers to identify prospects
- Innovate ways to develop and execute strategies to ensure that newly identified prospects are presented and assigned to appropriate frontline staff in a timely manner and through use of Salesforce CRM
- Utilize Salesforce CRM to automate individual and firm-wide reporting on prospect related marketing activity and sales growth
Skills, Abilities and Attributes
- Motivated self-starter with the desire to learn more about the nonprofit sector and help our clients advance their missions
- Ability to establish, cultivate and nurture high value, trusted relationships across the organization, with colleagues, clients and vendors
- Tactful, courteous, and comfortable in professional interactions
- Ability to consistently demonstrate self-direction, diplomacy, and a professional demeanor in dealing with colleagues, clients and vendors
- Demonstrate successful project management and organizational skills
- Ability to translate ambiguous objectives into clear, actionable plans
- Effectively deal with ambiguity and manage multiple priorities in a demanding, fast-paced and deadline-driven environment
- Efficiently manage competing deadlines and respond quickly to shifting demands
- Ability to prioritize and juggle multiple projects demonstrating structured organization with astute attention to detail
- Efficiently manage competing deadlines and respond quickly to shifting demands
- Demonstrate motivated initiative with a "can-do" approach for results-oriented outcomes
- Ability to work independently and know when to seek guidance from leadership
- Demonstrate pride in teamwork and outcomes
- Demonstrate professional interpersonal skills
- Ability to proactively identify opportunities and make recommendations that integrate with other Marketing activities and larger business goals
- Motivated self-starter with the desire to learn more about the nonprofit sector and help our clients advance their missions
- Demonstrated ability to use diplomacy and tact in all communication, written and verbal
- Demonstrates sound discretion, professional judgement, and business ethics in decision making
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to use office equipment such as computer, keyboard, mouse technology
- Repetitive motion activities such as heavy typing and using a mouse
- Ability to adjust focus quickly from one medium to another
- Attend any/all project meetings and in-person client meetings
- Flexible hours may be required to accommodate global clients
About GG A - our mission is advancing yours
GG A is a full-service philanthropic management consulting firm with 60 years of industry-defining leadership in helping our clients realize the full potential of their missions through the growth of philanthropic support. Our primary mission is to assist our clients in the substantial improvement and acceleration of their fundraising programs. We seek to align those programs with the institution's core mission and ensure their sustainability.
GG A is an international resource for data-driven best practices in all areas of advancement, including fundraising, engagement, communications, and advancement services. We provide counsel to a global constituency of non-profits, specifically in the areas of higher education, academic medicine/healthcare, independent schools, arts and culture, select humanitarian institutions, and a range of charities and non-profit organizations.
GG A embodies a high-performance and entrepreneurial culture. We are client-centric, rigorous, creative, and data-driven in our practices, and committed to responding swiftly and effectively to client needs and requirements. We offer a challenging environment and seek intelligent, energetic, and self-motivated individuals who are achievement-oriented and have high integrity.
GG A is proud to be an Equal Opportunity Employer committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.
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