Responsibilities

Summary/Objective

Reporting to the Senior Director of Marketing and Communications, the Community Engagement Specialist is responsible for implementing marketing, public and media relations campaigns, and providing department support with employee engagement and community events.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Responsible for the execution of public relations activities by identifying and proposing client stories to increase awareness of Goodwill’s mission through the distribution of press releases and supporting multimedia assets.
• Creates editorial calendars to promote mission-based engagement and audience growth achieved through both organic and paid content.
• Assist in developing, managing and optimizing an online marketing strategy through use of social media, Google AdWords, PPC, email campaigns, digital marketing, and the website.
• Create and curate content on social media pages growing audience share, impressions and engagement.
• Conceptualize and produce video, photographic, and digital marketing materials for Mission stories, retail and donation strategies, fundraising, advertising, and brand support.
• Cultivates relationships with writers, producers and other influencers in the market to generate consumer and media attention for Goodwill’s mission, retail promotions and other community engagement activities.
• Keep MoKanGoodwill.org website, landing pages and local store listings (on Google, Bing, etc.) accurate and up to date.
• Monitor and respond to reviews and comments on social media and review sites. Facilitate problem-resolution with assistance from the Director when needed.
• Provide monthly reporting for public and media relations initiatives against KPIs to determine ROI. Make recommendations for improvements.

• Use agency project management tools to track and manage project timelines and budgets while ensuring the quality of each task and project outcome.
• Support the Marketing and Communications team by coordinating and assisting with community events, media appearances, BDEI employee engagement, sponsorship execution, and customer loyalty programs.

• Assist in writing and proofreading various forms of video, digital, and print copy & content.

• All other duties assigned by the Senior Director of Marketing and Communications.

Work Environment

This job operates in a professional office environment. The role routinely uses standard office equipment.

Physical Demand

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a sedentary role, some filing is required. The employee must have the ability to communicate verbally and apply active listening skills, lift up to 25 pounds, and bend and stand as necessary.

Position Type/Expected Hours of Work/Travel

This is a full-time position with a hybrid work model, allowing both in-office and remote work flexibility, as agreed upon with supervisor. Work hours are generally Monday through Thursday, 8:00 a.m. to 4:30 p.m., Friday from 8:00 a.m. to 2:30 p.m., however some flexibility of the schedule is permissible with supervisor approval. Night-time and weekend work will be required. Occasional day-time travel may be required. Overnight travel is limited to professional development or periodic business seminars/meetings and is generally only two or three times per year. Driver’s license, good driving record, liability insurance, and vehicle in good working condition to travel on work related business.

Qualifications

The Community Engagement Specialist will be a proven leader with the following:

• One-three years’ digital marketing, public relations, and social media experience, and a portfolio of successful work.
• Bachelor’s degree in either marketing, advertising, communications, public relations or similar field.
• Comprehensive experience using social media platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram, TikTok and knowledge of emerging platforms.
• Well-versed in various video editing and graphic design software.

• Adept copywriting, videography, photography and editing skills.

• High-level understanding of marketing communications, relationship management, and brand strategy.

• Communicates professionally and effectively in writing or in person with other team members and members of the public at all times, demonstrating positive customer service and an upbeat team-oriented attitude.

• Is organized, meets deadlines and has great time-management and follow up skills.
• Progressive social media strategist; stays on top of the latest channels and trends.

Overview

Goodwill of Western Missouri & Eastern Kansas has a rich, 125 year history. Everyone knows Goodwill for our thrift stores, but few know what Goodwill is really all about. The sale of unwanted items provides funds that stay local, helping us to support thousands of job seekers with barriers to employment. We believe in the Power of Work and are committed to helping people earn and keep jobs in the community. That’s why 88¢ of every dollar Goodwill spends goes directly into our mission, not into shareholders’ pockets.

Our agency is evolving. We’re looking for new leaders and team members who want more than just a job.

Visit www.mokangoodwill.org to learn more about our agency.

Goodwill of Western Missouri & Eastern Kansas provides equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, age, disability or genetic information, and encourages people of all backgrounds to apply for available positions. Individuals needing accommodations to complete an application may contact Human Resources at 816.842.7425.