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Geotab
Canada, KY | Full Time
$46k-63k (estimate)
7 Months Ago
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Marketing Automation Specialist
Geotab Canada, KY
$46k-63k (estimate)
Full Time | Durable Manufacturing 7 Months Ago
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Geotab is Hiring a Marketing Automation Specialist Near Canada, KY

Who we are:Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook. Join our talent network to learn more about job opportunities and company news. Geotab cares about your safety. You may be required to be vaccinated based on the nature of your work (ex: travel requirements) or due to changing local governmental health requirements.Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Automation Specialist who will build, launch and maintain marketing automation campaigns and initiatives that leverage email, push notifications, and in-app/in-product messaging to drive customer adoption, retention, and value creation throughout the customer and partner lifecycle. If you love data and technology, and are keen to join an industry leader — we would love to hear from you!What you’ll do:Reporting to the Senior Marketing Automation Manager, you will collaborate with various teams across the company including Product, Demand Generation, Digital Marketing, Sales Enablement, Revenue Ops, and Business Systems to build and execute trigger based journeys. You will support the development and evolution of Geotab’s marketing automation program through focus on contact strategy, leads management and program governance. As a data-driven marketer, you will directly inform marketing strategy by supporting full-funnel reporting and analysis of marketing automation journeys.#LI-BP1If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.Why job seekers choose Geotab:Work from home and flex work arrangementsBaby bonus & parental leave top up programHome office reimbursement programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees onlyHow we work:At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Click here to learn more about what happens with your personal data.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$46k-63k (estimate)

POST DATE

08/26/2022

EXPIRATION DATE

01/20/2023

WEBSITE

geotab.com

HEADQUARTERS

OAKVILLE, ONTARIO

SIZE

1,000 - 3,000

FOUNDED

2000

CEO

NEIL CAWSE

REVENUE

$200M - $500M

INDUSTRY

Durable Manufacturing

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The job skills required for Marketing Automation Specialist include Analysis, Initiative, Career Development, Sustainability, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Automation Specialist positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist. You can explore the career advancement for a Marketing Automation Specialist below and select your interested title to get hiring information.

If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Automation Specialist job description and responsibilities

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

05/03/2022: Champaign, IL

Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.

02/17/2022: New London, CT

Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted

02/16/2022: Chattanooga, TN

Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.

05/06/2022: Baltimore, MD

Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.

04/04/2022: Sioux Falls, SD

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Automation Specialist jobs

Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.

03/13/2022: Paramus, NJ

You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.

02/17/2022: Utica, NY

Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.

03/22/2022: Huntington, NY

Be Strategic, Operational, and Tactical.

04/07/2022: Springfield, MA

Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.

03/23/2022: High Point, NC

Step 3: View the best colleges and universities for Marketing Automation Specialist.

Butler University
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