The Vice President of Sales & Marketing is responsible for providing strategic direction to sales, marketing, product management, training, and sales administration. The VP will own and facilitate the development of the strategic plan, promote change leadership and drive accountability for key performance metrics to fulfill company business objectives. The VP will be a hands-on leader driving improvement in channel development, dealer development, market share, gross margins and customer satisfaction.

PRIMARY RESPONSIBILITIES (list is not exhaustive) :

• Develop, implement and execute a strategic plan for sales, product marketing and training to drive sales growth, customer satisfaction and overall profitability.
• Responsible for developing, leading and managing the sales, product marketing, training and sales administration departments’ financial plan targets, ensuring that the appropriate measures and actions are implemented to achieve these targets.
• Plan and implement sound business initiatives, including supporting action plan for the dealer organization, rental channel and select strategic accounts to maximize market share of company product lines.
• Promote Company and the fostering of better customer relations and help resolve and drive solutions to all customer related needs.
• Set performance and business objectives for all direct (and indirect) reports and conduct annual and/or “as needed” performance appraisals as to the achievement of stated objectives.
• Channel Development: Lead and assist sales teams with the identification of high potential markets; locate, recruit, establish and develop customers in these markets. Facilitate the establishment of full Company product line representation.
• Review and recommend new dealer proposals; develop and administer our new dealer application processes. Develop and maintain a new dealer prospect manual.
• Dealer Development: Assist dealer sales team with the development of both current and new dealers through the implementation of sound business initiatives (whole goods and parts retail sales, rental, service support, inventory planning, training) and take action to assist in the implementation of established initiatives.
• Retail Development: Establish retail sales goals and inventory targets for equipment based on industry potential, sales and market share goals for each territory. Continuously monitor these goals and adjust as necessary due to market conditions and growth expectations.
• Rental Development: Establish rental sales goals and fleet targets for each product line based on industry potential, sales and market share goals for each territory within assigned area. Ensure that the sales team complements the execution of these goals through the support, promotion and sale of Company products to dealers and select Company approved strategic accounts.

• Strong academic background. Bachelor’s degree required, MBA preferred
• Experience in a sales and marketing leadership position within construction equipment industry (roadbuilding equipment a plus)
• Strong verbal and written communication skills
• Change leadership and creative problem solver, ability to motivate in a diverse organization
• Proficient in Microsoft Windows environment
• Minimum 50% overnight travel required