Overview

Content Creator

The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Our sustained growth has been fueled by our family values and passion for the RV lifestyle. Today, General RV Center stands as the Nation’s Largest Family-Owned RV Dealer, with locations nationwide and a global presence through our Internet Sales team.

What’s in it for you? When you join our team, you become part of the General RV family. It’s more than a job – it’s the opportunity to build a career, make a difference, and be part of an exciting industry. If you’re looking for a place to call home, we want to hear from you!

The Content Creator is responsible for bringing the General RV brand story to life for its social media followers and subscribers via engaging content across all video-rich platforms. Under the direction of the Creative Manager, this individual specializes in content ideation, as well as all aspects of the video production process. The Content Creator creates engaging content for all of General RVs' existing and future social platforms including YouTube, Instagram, TikTok, Facebook, Pinterest, and LinkedIn. In addition, this role will be responsible for capturing photo and video assets for internal purposes.

Responsibilities

• Conceptualize and create engaging social media content (including photos / videos) for all social media platforms and GeneralRV.com that adheres to social media best practices, as well as illustrates brand messaging, marketing initiatives, and product promotions.
• Shoot beautiful photography and video, as well as edit and create motion graphics for all of the content shot.
• Collaborate with social media team to ideate engaging content that promotes General RV throughout its various channels.
• Support the Creative and Social Media teams by providing photo and video assets in a timely fashion.
• Leverage social media trends and industry-specific trends in content creation.
• Drive continual improvement of social content backed by an understanding of the link between quality content and performance.
• Take pride in storytelling and creating engaging, fresh content that is relevant, interesting, and entertaining to audiences.
• Be able to manage multiple timelines and due dates. Ultimately, ensuring assets are delivered to the Social Media team according to the content calendars.

Qualifications

• Bachelor’s degree in Video Production, marketing and / or advertising.
• 2-4 years of experience shooting video / photo content, editing content, and creating motion graphics.
• Strong grasp of Adobe post-production applications (Premiere Pro, AfterEffects, Lightroom, Photoshop).
• Direct experience creating social media content; strong understanding of social media trends and how to leverage them for a brand.
• Proficient with features of Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Experience representing a brand to external and internal audiences.
• RV industry experience or camping experience not required, but is welcomed.
• An online portfolio showcasing previous work and ability is required.
• Excellent written and verbal communication skills, including the ability to create and deliver photo and video assets in a timely manner.
• Exceptional interpersonal skills.
• Proven ability and willingness to work collaboratively in a team environment and be responsive to the needs of a diverse community of stakeholders.
• Quick and creative thinker with demonstrated success in transforming broad ideas from a team brainstorm into clear, engaging, original campaign concepts (show us your portfolio!).
• Highly organized individual who can manage multiple projects simultaneously and meet competing deadlines.
• Is self-driven and proactive; knowledgeable about social media trends and their ecosystems to deliver maximum benefit for the brand.

PERKS

General RV offers a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching.

WHO IS GENERAL RV CENTER?

General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, is a large multi-state employer founded in 1962 in the heart of the Motor City. General RV started as a small ‘mom and pop’ operation and has grown into the Nation's Largest Family-Owned RV Dealer, with over 1,500 loyal associates. We have Supercenters in 7 states, with 14 locations in Michigan, Ohio, Pennsylvania, Illinois, Florida, Utah and Virginia.

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