Overview

Join Fujifilm Recording Media U.S.A., Inc.’s (FRMU) Marketing team where we help organizations manage exponential data growth with innovative products and solutions. As the Marketing Manager, you will be responsible for the project management and implementation of marketing initiatives. Duties will include a broad range of B2B marketing activities utilizing owned, earned, and paid marketing strategies to generate leads and MQLs for filling the opportunity pipeline at FRMU. Additionally, you will manage marketing technology (CRM/MAP), messaging, and the creation of sales enablement materials for the business unit.

FUJIFILM Recording Media U.S.A., Inc. is FUJIFILM Holdings Corporation’s US-based manufacturing, marketing, and sales company for data storage tape and data management solutions. The company provides data center customers and enterprise industry partners with a wide range of innovative products and archival solutions. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm’s NANOCUBIC™ and Barium Ferrite technology, Fujifilm creates breakthrough data storage products. Worldwide, Fujifilm has surpassed the 170 million milestone for the number of LTO Ultrium data cartridges manufactured and sold since its introduction, establishing the company as the leading global manufacturer of mid-range and enterprise data tape.

External US

Essential Functions:

• Plan and execute all digital marketing, including SEO, SEM, PPC, display campaigns, inbound and outbound email marketing, and social media marketing
• Generate leads and MQLs utilizing marketing programs based on marketing automation tools and CRM platforms
• Work closely with the sales team to provide sales enablement tools, content, and recommendations for garnering and closing qualified leads
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize campaigns performance based on the insights
• Manage agencies and vendors and track metrics to measure project success
• Maintain the integrity of brand positioning platforms in all facets of brand plan execution
• Work with stakeholders and executives to come to a cohesive vision on marketing projects
• Attend internal meetings, travel to and coordinate trade shows
• Perform other duties assigned

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience: 

• Bachelor Degree, Marketing required, MBA preferred
• 5-7 years of marketing experience, preferably in a B2B environment
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Intermediate to advanced knowledge of CRM and lead management platforms like Salesforce and Marketo
• Strong understanding of sales to marketing handoffs and workflows
• Intermediate to advanced knowledge of digital marketing disciplines such as SEO, SEM, PPC, Email Marketing, and best practices in copy-writing for digital assets
• Strong familiarity with posting company news and events on social media platforms (FB, Twitter, LinkedIn), social post schedulers (Hootsuite, etc.), and platform analytics reporting
• Solid knowledge of website analytics tools 
• Experience with technical products or services preferred
• Analytics dashboards and reporting experience a plus
• WordPress experience a plus

Competency Statement

Competencies are an integral part of FRMU’s culture. Competencies are customized by level and include the knowledge, skills and abilities it takes to be effective in one’s position and in the organization. The established competencies are used as a framework to help focus employees' behavior on things that matter most to our organization and help drive success for both the employee and the company. They provide a common way to harmonize, select and develop our people.

Travel:

This position may require travel, 5-10%

EEO/COVID/AGENCY NOTES

Fujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, and any other status protected by federal, state, or local law.

In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption. For all positions, the Company encourages vaccination against COVID-19 and may require that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via-email, the internet or in any form and/or method will be deemed the sole property of Fujifilm, unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place. In the event a candidate who was submitted outside of the Fujifilm agency engagement process is hired, no fee or payment of any kind will be paid.