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Content Marketing Manager
FreightWaves, Inc. Chattanooga, TN
Full Time | Logistics Services 6 Months Ago
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FreightWaves, Inc. is Hiring a Remote Content Marketing Manager

Are you smart, driven, curious, resourceful, and not afraid to fail? Then we want to meet you! FreightWaves delivers news and commentary, data, analytics, risk management tools, and actionable market insights to the industry. If you are ready to join our team, it is time for you to apply!

FreightWaves is looking for a Content Marketing Manager to join the FreightWaves SONAR marketing team to own online and offline messaging for the suite of FreightWaves SONAR products, support the entire go-to-market strategy with strong user focused inbound marketing and growth resources, and collaborate with FreightWaves editorial teams to ensure the target market understands how SONAR solves their problems, across all FreightWaves properties. This role requires a high level of creativity, attention to detail, collaboration across multiple teams, and project management skills.

What you will be doing: 

  • Write and own the storytelling through the customer journey across SONAR demand generation and existing customer marketing to capture MQLs and drive lead conversion
  • Craft a marketing messaging strategy to ensure the power of SONAR is communicated effectively across all channels, outlets, and audience segments
  • Create growth enablement materials in support of sales and customer success growth processes
  • Maintain the SONAR website
  • Coordinate the use of video, still image, and audio into the customer’s content consumption options
  • Manage social media for SONAR across all social media channels and in synchronization with other FreightWaves social media owners/channels
  • Develop and maintain a framework for tracking the success of the various content topics and types to share learnings and influence future efforts
  • Grow our subscriber and follower base by providing them with regular, helpful, and insightful content that's aligned with their needs, pains, and/or aspirations.

What you bring to the table: 

  • BA/BS degree or equivalent preferred
  • Supply Chain marketing OR SaaS marketing experience preferred
  • 2 years of content marketing experience
  • Foundational marketing and campaign management experience
  • A dual minded approach of high levels of creativity and excellent writing but also process driven relying on data to drive scalable decisions.
  • Strong organizational and communication skills
  • Critical thinking, the ability to analyze relevant information, and sound decision making
  • Comfort in a fast paced environment and the ability to prioritize responsibilities
  • Experience building online communities a plus, but not required
  • Desire to contribute to others success and learn/grow from others support

Our Benefits:

  • An excellent work environment, flat hierarchies, and short decision paths.
  • Competitive salary
  • Work from home
  • A generous benefits package including 100% employer-paid health, dental, vision and Life insurance, STD, LTD
  • Concierge doctor on-call 
  • Stock options
  • 401k with up to 3.5% match
  • Training programs and career development opportunities
  • Student-loan reimbursement 
  • Annual life achievement bonus of $2000 for having a baby, buying a house, or getting married (one per year) 
  • No set days off Vacation policy (our team takes time off as needed with supervisor approval)
  • Gym Membership (or virtual membership)
  • Audible or Kindle Unlimited subscription 
  • FreightWaves strives for sustainability. We offset our carbon emissions. 
  • Discount on Ford vehicles

Job Summary

JOB TYPE

Full Time

INDUSTRY

Logistics Services

POST DATE

09/16/2022

EXPIRATION DATE

12/13/2022

WEBSITE

freightwaves.com

HEADQUARTERS

CHATTANOOGA, TN

SIZE

100 - 200

FOUNDED

2017

TYPE

Private

CEO

STEPHEN CRAIG FULLER

REVENUE

$10M - $50M

INDUSTRY

Transportation

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About Freightwaves

FreightWaves is a Tennessee-based supply chain platform that provides market data analytics, business insights and related solutions for logistics and transportation sectors.

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The following is the career advancement route for Content Marketing Manager positions, which can be used as a reference in future career path planning. As a Content Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Marketing Manager. You can explore the career advancement for a Content Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Content Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Content Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Content Marketing Manager job description and responsibilities

They are responsible for the management of the creation and production of online and offline marketing content.

02/27/2022: Anchorage, AK

The person responsible for a brand’s content comes across various daily activities that challenge their decisiveness, accountability, and, when faced with a tight deadline, stress resistance.

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The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).

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Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.

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BMarketing managers directly contribute to the growth of the business.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Content Marketing Manager jobs

Not all content managers will physically produce and publish each piece of content.

01/11/2022: Des Moines, IA

Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers.

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Marketers employ outside contracted copywriters to create entire pieces or assist the content marketer with creation.

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Content marketers can be successful without using fancy tools.

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Marketing managers provide cross-functional leadership.

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Step 3: View the best colleges and universities for Content Marketing Manager.

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