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3`1100079 - Director of Sales and Marketing

Franklin, IN | Full Time
Just Posted

Job Description

Overview

Astral at Franklin, a brand new Independent Living, Assisted Living and Memory Support community located in Franklin, Indiana is looking for a dynamic Director of Sales and Marketing (DSM)  to help start up the community! This position will be responsible for meeting occupancy and sales goals for this lease-up community and collaborate with the Executive Director to manage all strategic marketing, planning, sales management, and analytical functions that impact the financial viability of the community and department. 

 

The Director of Sales and Marketing will lead day-to-day functions including sales, marketing, business development, and external and internal partner relationship management.  One of the projects the DSM will spearhead is the creation and implementation of the strategic marketing plan (Annual Marketing Plan) and tactical communications designed to capitalize on market opportunities that generate demand.  This position will build a creative, integrated, and multi-channel marketing structure that builds brand awareness and reputation, provide a steady flow of sales leads, and measure the return of marketing program investments. 

 

Responsibilities:

Sales Management
  • Lead Management: Respond, advance, engage, and convert leads as appropriate by service line and community guidelines.
  • Ensure departmental productivity and performance measure are consistently fulfilled.
  • Ensure departmental compliance with CRM utilization.  Maintain a thorough working proficiency in data integrity and management.
  • Management of the customer experience from the initial point of engagement to admission/move-in into the community coordinating and communicating all relevant information to the appropriate parties (family, community, healthcare partners).
Marketing Management
  • Develop and implement a comprehensive strategic driven annual sales and marketing plan including weekly, monthly, or quarterly modification as appropriate that includes direct mail, events, and promotion campaigns and digital strategies.
  • Partner with Franciscan Advisory Services (FAS) Sales and Marketing Support Services for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
    • Ensure that the community has all appropriate marketing materials and tools as appropriate and necessary.
Business Development/ Strategic Positioning
  • Maintain good working knowledge of market intelligence and trends.
  • Responsible for marketing services to external prospects and key referral sources to expand market share by generating new business and maintaining existing established partnerships.
  • Develop and implement appropriate community relation activities to enhance business development and to maintain relationships with existing referral sources.
  • Keeps informed regarding changes and new services provided within health care competition. Determines potential for enhancing current services. Identify feasible value-added features, which will enhance our services.
  • Perform market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development.
  • Maintains a thorough working proficiency on the referral source management software to perform all necessary activity including the following: entering new referral sources into the system and updating as necessary, scheduling follow-up calls and generating daily, weekly, and monthly reports as requested.
  • Ensure regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws).
Administrative Duties/Departmental Management
  • Daily management, supervision, and direction of the Sales and Marketing Department. Evaluation of department staff annual to include coaching plans to enhance performance and support talent development.
  • Completion and submittal of marketing and sales reports to the community and home office support.
  • Development and management of the departmental financial budget.
  • Unit inventory management.
  • Performs all other duties as assigned and as responsibilities dictated including but not limited to attending all mandatory in-services, training, meetings.

Qualifications:

  • A Bachelor’s degree from an accredited college or university required or FOUR (4) years of applicable experience as a Sales and Marketing Director
  • Three (3) years’ experience in assisted living and health care marketing and sales

  • Experience with lease-up communities a strong plus!
  • Two (2) years’ experience of direct management/supervision

Employee Benefits:

We believe in our associates and are committed to creating an environment that is supportive and nurturing of your career path! We offer competitive compensation and tuition reimbursement along with training, continuing education and wellness programs.

  • Medical
  • Dental
  • Vision
  • Tuition Assistance
  • Paid Time Off
  • Associate discounts

Are you ready to write the next chapter of your story? Apply now! DFWP/EOE/e-verify

Please note: 

Astral at Franklin takes the health and safety of its employees, residents, patients, customers and their families very seriously. To that end, we have concluded that the best way to ensure the safety of these individuals is to mandate that all of our employees be fully vaccinated for COVID-19. Therefore, when considering whether to apply for this position, please know that in order to become employed by Astral at Franklin (if otherwise eligible), you must provide satisfactory proof, such as a vaccine card, that you are fully vaccinated for COVID-19. You will not be required to provide this proof unless and until you receive a formal job offer from Astral at Franklin. Please also know that Astral at Franklin will accept and review requests for accommodations for.qualified individuals who cannot receive the COVID-19 vaccination because of a sincerely held religious belief or due to a medical issue.

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Skills for 3`1100079 - Director of Sales and Marketing

The job skills required for 3`1100079 - Director of Sales and Marketing include Business Development, Coaching, Health care, Scheduling, Sales and Marketing, Promotion etc. Having related job skills and expertise will give you an advantage when applying to be a 3`1100079 - Director of Sales and Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by 3`1100079 - Director of Sales and Marketing. Select any job title you are interested in and start to search job requirements.

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