// WHO WE ARE

FoundSM is a leading performance marketing agency with clients all over the world. We specialize in helping businesses of all sizes to be successful with the right mix of marketing analytics, paid media, and conversion rate optimization.

Our team is made up of the industry’s best marketers who build highly impactful digital inbound strategies powered by data to amplify our clients’ revenue performance.

We are driven by results and understand the importance of using data and actionable insights to help improve marketing outcomes. We partner closely with our clients to ensure their campaigns are optimized and exceed performance expectations.

// WHO YOU ARE

The Web Design Specialist is a creative who can merge design and user-experience best practices to improve conversion rates across clients’ landing pages.
Ideally, you are a critical thinker who wants to know what is not working, why it is not working, and how it can be improved. You are excited to get to know different audiences and learn what they want in order to craft experiments.

This is a sought-after opportunity to join a team of the most experienced marketing professionals in the industry and break into the emerging world of Conversion Rate Optimization. You will be a key part of the team collaborating strategically with our clients, so they have higher conversion rates and improved user experience.

// THE ROLE
The Web Design Specialist is responsible for the design, creation and maintenance of visually appealing and functional landing pages that convert users. This role currently reports to our Web Optimization Manager. Your tasks will include designing, building and maintaining landing pages, optimizing landing pages, performing experiments, assisting with reports, creating a better customer experience among other things.
You may on occasion interact with clients and vendors through email, phone calls, or in-person meetings so your excellent written, verbal, and presentation communication skills will come in handy.

// RESPONSIBILITIES & ROUTINE ACTIVITIES

• Design and maintain clients’ paid lead generation landing pages
• Design reusable and flexible page elements and templates
• Perform maintenance updates on landing pages such as updates to disclaimers, discount information, etc.
• Continuously optimize and test clients’ paid landing pages to improve conversion rates
• QA & troubleshoot landing pages across clients
• Maintain knowledge of best practices within CRO, UX, and digital marketing
• Identify cross client trends, wins, and losses and communicate to the internal team
• Improve and maintain internal and external documentation
• Perform landing page audits to determine potential improvements or issues
• Coordinate with the paid media team on specific needs for campaigns
• Maintain high level of client knowledge for designated landing page clients
• Act as a client lead for the Web Optimization team on assigned clients

// REQUIRED SKILLS & EXPERIENCE

• 1-2 years of experience building and designing websites/web pages
• Strong working portfolio of previous, self-built web designs
• BA/BS in Computer Graphics Technology (CGT), Web Design, Web Development, Informatics, or other related fields
• Highly proficient using HTML and CSS
• Passionate about design and UX and familiar with best practices
• Experienced with Adobe Photoshop and Illustrator
• Experience with wireframing/prototyping
  • Programs such as Figma, Sketch, Balsamiq, etc.
• Basic Proficiency in Google Workspace (Sheets, Docs, Slides etc.) as well as Microsoft Office
• Ability to multitask and prioritize
• Strong problem solving skills
• Strong attention to detail
• Excellent written and verbal communication skills
• Excellent time-management and organizational skills
• Inquisitive nature and desire to always find ways to improve
• Ability to work independently as well as part of a team
• Ability to handle difficult situations in a positive and professional manner

// BONUS SKILLS

• Javascript/JQuery
• Experience with Unbounce or another landing page platform
• Experience with A/B testing
• Experience with lead generation focused landing pages
• Experience in copy-writing/copy-editing
• Experience in demand generation and/or marketing analytics
• Experience with Hotjar or related user experience tools
• Experience with user interviews, user testing, and persona development
• Knowledge of Google Analytics
• Understands how to properly analyze qualitative and quantitative data

// BENEFITS & PERKS

Not only will you learn, grow, and have fun as part of our team, but you also will receive some of the industry’s best benefits and perks as a full-time member of the team.

• Unlimited paid vacation time (Minimum two week vacation required to support work-life balance), 10 to 12 paid holidays every year
• 401k with company match up to 4%, fully vested when eligible to contribute
• Paid premiums on Medical, Dental, Vision benefits (with a monthly employee contribution)
• Pet Insurance - Pawp (company paid)
• Dash Pass via DoorDash
• Fully stocked kitchen and coffee bar at work
• Fun and dynamic work atmosphere

Found Search Marketing, LLC. is an equal opportunity employer.