The Media Director is responsible for leading the multicultural strategic direction and implementation of media plans. The Media Director ensures the seamless integration of all functions and capabilities with the assigned client.

This role will be fully embedded into our General Market agency and will play an active role in the development of Go-To-Market plans.

What you will do

• Lead the overall media planning approach by linking media strategy and brand objectives for the client account.
• Manage the work product of the assigned Media team in the production and submission of all deliverables.
• Develop client presentations and lead in client/partner agency relationship management.
• Help lead the team’s understanding of the client’s Media AOR and Reach-Based planning models to achieve Multicultural planning objectives and optimize media investment.
• Make strategic media recommendations based on metrics, awareness, engagement, and areas of opportunities for increased exposure for the target market segment.
• Implement the processes for the management of the strategic and tactical execution of all media products across all teams.
• Work with cross-functional departments to drive media strategy, develop media plans and execute annual media plan activities for clients. 
• Enhance client’s media learning, as needed to facilitate forward-leaning appreciation and exploitation of opportunities to enhance customer engagements.
• Ensure all budget and billing trackers are accurate before, during, and following the completion of campaigns.
• Monitor opportunities for new and organic business growth.
• Proactively monitor media and client industry trends to make strategic recommendations.
• Support the development of the media team’s skill and knowledge base.

Your experience

• 10 years of media planning experience, and automotive experience is a plus.
• At least 3 years of management experience.
• BA/BS degree required.
• Must have advertising agency experience with segment experience targeting multicultural consumers.
• Fosters effective teamwork and strong relationships.
• Highly skilled in presenting to senior-level clients and management.
• Strong time-management skills, project management, and organizational skills.
• Excellent written and oral communication skills.

About Us

fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at fluent360.com

Agency Benefits & Perks

fluent360 offers a comprehensive benefits package including medical, dental, and vision insurance, company-paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including, summer hours, 15 paid holidays, and flexible schedules.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.

Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.