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FLEETCOR is Hiring a Sr. Product Marketing Manager Near Brentwood, TN
Sr. Product Marketing Manager What We NeedFLEETCOR is currently looking to hire a Sr. Product Marketing Manager within our Corpay division. This position falls under our Corpay line of business and will be remote. This role offers a lot of autonomy and provides the right person an opportunity to establish, build, and grow as a part of the product marketing function at Corpay You’ll play an integral role in the go-to-market strategy, marketing tactics, positioning, and overall messaging strategy for Corpay and its feature areas. You’ll be the expert on the value our users and customers can gain from adopting specific features and functionality. You’ll translate that expertise into deliverables that educate, inform, and promote the benefits of our product and solutions.You’ll work on our broad marketing efforts, such as brainstorming ways to increase awareness and adoption of our products, as well as support our sales and customer success motions towards conversion, adoption, and expansion. This role will occupy a critical and highly visible position - helping our Sales team connect more effectively with future customers, driving retention and leading the creation of differentiated and compelling positioning and messaging, orchestrating effective GTM launches. Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders. You will also work closely with our Product Management group. Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders. Along the journey, you will have the opportunity to stretch and grow - and encourage others do the same - while helping drive business success for our customers.You will report directly to the Sr. Director of Product/Partner Marketing and regularly collaborate with various departments. How We WorkAs a Sr. Product Marketing Manager, you will be expected to work in a remote environment. FLEETCOR will set you up for success by providing:Assigned workspace in home office set up Company-issued equipment Monthly home internet stipendRole ResponsibilitiesThe responsibilities of the role will include:Developing and leading the execution of go-to-market strategies for new products and features and ensuring alignment among all customer-facing teams, as well as internal stakeholders like Product Management and Engineering.Involves syndication of product strategy and product led efforts through strong collaboration.Develop and execute launch plans for new products and features.Own positioning, messaging, and marketing tactics of specific feature and/or product areas:Create product positioning.Articulate clear value-based messaging and benefits across target personas.Build and maintain competitive comparisons.Brainstorm marketing efforts to drive broad-scale awareness of specific features and benefits.Understanding the competitive landscape—defining our competitors and how we are positioned relative to them.Build and maintain sales enablement materials like one-pagers, competitive battlecards, customer case studies, demo videos, webinar content, and more to ensure perfect understanding of feature and product functionality, benefits, and value propositions among sales & success. Be able to train and support sales teams to articulate the value of our Marketing materials and insights products and the value it brings to our clients. Drive cross-functional alignment and communicate the value of Cypress both internally and externally. Coordinate outbound engagements with analysts, press, or media and own the content/communication strategy around these efforts. Qualifications & SkillsDeveloping and leading the execution of go-to-market strategies for new products and features and ensuring alignment among all customer-facing teams, as well as internal stakeholders like Product Management and Engineering.Involves syndication of product strategy and product led efforts through strong collaboration. Develop and execute launch plans for new products and features.Own positioning, messaging, and marketing tactics of specific feature and/or product areas:Create product positioning.Articulate clear value-based messaging and benefits across target personas.Build and maintain competitive comparisons.Brainstorm marketing efforts to drive broad-scale awareness of specific features and benefits.Understanding the competitive landscape—defining our competitors and how we are positioned relative to them.Build and maintain sales enablement materials like one-pagers, competitive battlecards, customer case studies, demo videos, webinar content, and more to ensure perfect understanding of feature and product functionality, benefits, and value propositions among sales & success.Be able to train and support sales teams to articulate the value of our Marketing materials and insights products and the value it brings to our clients.Drive cross-functional alignment and communicate the value of Cypress both internally and externally.Coordinate outbound engagements with analysts, press, or media and own the content/communication strategy around these efforts.Benefits & PerksMedical, Dental & Vision benefits available the 1st month after hireAutomatic enrollment into our 401k plan (subject to eligibility requirements)Virtual fitness classes offered company-wideRobust PTO offerings including: major holidays, vacation, sick, personal, & volunteer timeEmployee discounts with major providers (i.e. wireless, gym, car rental, etc.)Philanthropic support with both local and national organizationsFun culture with company-wide contests and prizesOur Company & PurposeFLEETCOR is a global leader in business payments, laser focused on developing smarter ways for businesses to pay their expenses. Since 2000, FLEETCOR has developed innovative digital solutions that help businesses better track, manage, and pay their expenses. Today, FLEETCOR is an S&P 500 company with hundreds of thousands of customers using our products in over 100 countries. Companies of all sizes, industries and geographies rely on our product portfolio to manage spending more quickly, efficiently and securely than ever before. We embrace a culture grounded in five key values: integrity, collaboration, innovation, execution and people. These values offer you the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives. This allows you to create a balance between professional goals and personal achievement.FLEETCOR is also committed to building and nurturing a culture of diversity, inclusion, equality, and belonging by:Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;Empowering our people to share their experiences and ideas through open forums and individual conversations; andValuing each person’s unique perspectives and individual contributions. Embracing diversity enables our people to “make the difference” as FLEETCOR and its more than 8,000 employees continue to shape the future of global payments. Learn more by visiting www.FLEETCOR.com or following FLEETCOR on LinkedIn. EqualOpportunity/Affirmative Action Employer FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department. For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency#LI-AH1#LI-Remote
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