Who We Are

Fivetran automates data movement out of, into and across cloud data platforms. We automate the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Condé Nast, JetBlue, Lufthansa, Morgan Stanley and Pitney Bowes, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.

About the Role

As the VP of Demand Generation for Fivetran, your primary responsibility will be to lead and manage a team of strong leaders and subject matter experts, including a global campaign team, customer acquisition team and marketing operations team. Your role will involve developing and executing strategies to generate demand and drive customer acquisition for the company's data movement platform and products.

What You'll Do

Strategy Development

• Collaborate with the executive team to define the demand generation strategy and new customer acquisition strategy aligned with the company's overall business objectives and target markets.
• This role will develop CAC and CPL strategy and budget guidelines for global teams, owning the playbook for how the teams maximize investment and results while continuing to maintain efficient spend.

Leadership

• Provide leadership and guidance to the teams that report to this role, ensuring effective coordination, communication, and goal alignment.
• Foster a culture of continuous improvement, collaboration, and accountability
• Develop and manage team goals, performance metrics, and professional development plans. Ensure that the team is equipped with the necessary skills, resources, and technology to support the company's revenue growth goals

Team Development

• Coach and develop team members, providing guidance, feedback, and support to enhance their skills, knowledge, and professional growth.

Performance Tracking and Analysis

• Monitor campaign performance metrics, lead generation activities, and customer acquisition efforts.
• Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve objective and key results (OKRs).

Collaboration and Alignment

• Work closely with cross-functional teams, including marketing, sales, product, and analytics, to ensure the demand generation efforts are aligned with sales goals and product messaging.
• Foster strong collaboration and communication channels across departments.

Budget Management

• Develop and manage the demand generation and customer acquisition budget, allocating resources effectively to maximize campaign performance and return on investment (ROI).
• Determine operations budget and the tool requirements needed for the team, including research, RFP development and selection and then working with marketing and systems team to manage deployment.

Vendor and Agency Management

• Collaborate with external vendors, agencies, and partners to leverage their expertise, resources, and technologies for enhanced demand generation outcomes.

Overall, your role as the VP of Demand Generation will be crucial in driving the growth and success of Fivetran by building a strong demand generation function that drives new opportunities and pipeline for sales, acquires (at a cost effective CAC) new customers for the business and owns the top funnel, mid-funnel and conversion strategies that drive both self-service and sales-led go to market motions.

What You'll Bring to the Table

• Smart, collaborative and the right mix of bias for action while holding high standards for execution
• You will be data driven and able to act as both player and coach when needed
• Will be a domain expert for both campaigns and customer acquisition

Key Selection Criteria

• 10 years experience in a high-growth Saas company(ies) with a minimum of 5 years proven experience in a senior marketing leadership role(s)
• Proven track record of driving revenue growth through operational efficiency, data-driven decision-making, and strategic planning
• Strong working knowledge of Marketing systems, strategies, and best practices
• Demonstrated ability to develop and execute campaigns and programs
• Expert analytical and problem-solving skills
• Excellent leadership skills, with the ability to effectively work collaboratively with global cross-functional teams, located throughout North America, EMEA and APAC
• Leader who is thorough, organized and able to handle a wide range of complex issues, with the ability to articulate a vision, set of goals, and a game plan while inspiring others to embrace and follow the plan
• Exceptional communication and presentation skills, both verbally and in writing
• Strong project management skills and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, such as building new processes and dismantling current processes that no longer fit
• Strongly preferred: Bachelor's degree in Business, Marketing, or a related field; MBA is a plus