About the job

The Fitbit media team is on the front lines of bringing our message to the masses. We're responsible for developing strategies to increase reach, awareness, brand affinity, and customer acquisition through paid and earned media.

In this role, you will play a key role in supporting our business by measuring and analyzing the performance of our digital and offline marketing campaigns. As a member of our small but growing team, you will have the opportunity to support a wide range of marketing functions across multiple channels and disciplines.

Fitbit’s diverse line of innovative products of smartwatches, trackers and smart scale help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their health and fitness goals. Our products deliver personalized experiences, insights and guidance through leading software and interactive tools to support our users’ health and wellness. Partnering with Google will expand our resources and global platform, and we will be able to accelerate innovation in the wearables category to scale faster, and make health even more accessible to everyone.

Responsibilities

• Support the development of key metrics for tracking efficacy of brand media campaigns and the performance of the acquisition marketing business, including digital and traditional paid media campaigns and earned media
• Use data analysis, reports, dashboards, and visualization to deliver business insights and drive decision-making
• Create holistic customer analysis, from demand generation to checkout and repeat purchases to improve LTV and CAC modeling
• Work with channel leads to identify opportunities for increasing scale and improving efficiency
• Prioritize, and respond to ad-hoc requests for channel performance analysis from stakeholders on occasion