About Our Company 

FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. Operating as a full-service agency partner or through embedding specialist talent into client teams, FIRST brings brands and people together through creative, connected experiences. Spanning 12 countries with more than 700 team members, FIRST works with clients across industries including financial services, technology, media, consumer electronics, medical and healthcare, automotive, aerospace, and the nonprofit sector.

Most recently, Eventex honored FIRST as one of the Top 150 Event Organizers & Agencies in the USA, while Chief Marketer listed FIRST among their “200 Top Marketing Agencies" for both 2022 & 2021, and Special Events recognized FIRST as one of their “50 Top Event Companies” at the end of 2020. Crain’s New York Business included FIRST in the Top 100 “Best Places to Work in NYC” for 2020, and The London Stock Exchange Group once again listed FIRST as one of ‘1000 Companies to Inspire Britain’ in 2020.

Learn more at www.firstagency.com

Job Description

The Marketing Specialist is responsible for assisting with developing and employing various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. The ideal candidate has experience crafting sales-driven marketing campaigns and the ability to execute scalable and measurable strategies that drive impactful results. This individual should have a successful track record of developing, managing, and implementing effective marketing tactics, content, and assets in a dynamic environment. The Marketing Specialist will have a direct reporting line to the SVP of Global Marketing. 

This is a Fixed Term Contract role, starting immediately and continuing until the end of April 2023.

JOB LOCATION: New York, NY (Hybrid)

JOB CATEGORY: Marketing

Role & Responsibilities 

• Assist with planning and execution of FIRST’s global marketing plan and campaigns, content calendar, and budget for optimal performance and results on a global scale in support of sales and business goals.
• Collaborate to plan, create, and launch creative campaigns and compelling stories around the brand value proposition and brand priorities that resonate with varied target audiences.
• Develop and drive the ongoing needs throughout a project lifecycle including campaign strategy, action plan, creative messaging, and content deliverables.
• Drive the messaging, story, copywriting, and creative direction of assigned campaigns/assets.
• Gather, organize, and develop marketing assets and deliverables working in conjunction with designers and other stakeholders.
• Lead with customer-centric thinking and continually review changes to the market, consumer trends and the activities of competitors.
• Establish measurement benchmarks in collaboration with the Marketing team utilizing research and data for best practice.
• Support on the development and execution of the organization’s social media campaign implementation.
• Act as potential liaison with PR, media, and digital agencies and oversee campaign development.
• Develop digital and traditional marketing campaigns across multiple platforms providing specific channel planning.

Experience & Qualifications

• Bachelor’s degree or equivalent in Business, Marketing or related.
• 5 years’ experience in Marketing or a related role, ideally with a background in experiential and event marketing.
• Exceptional written and verbal communication, and storytelling skills.
• Ability to consider both the big picture and tactical execution elements, with the skills to translate marketing tactics to achieve sales goals and prove ROI of marketing efforts.
• Experience contributing to a global marketing strategy with cross-cultural/cross-market intelligence a must.
• Outstanding communication, presentation, and organizational skills.
• Strong analytical, creative thinking, and problem-solving skills.
• Knowledge and practical experience with digital marketing tools, platforms, SEO, and related software.