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Full Spectrum Marketing
Akron, OH | Full Time
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Digital Marketing Specialist
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$64k-79k (estimate)
Full Time 1 Week Ago
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Full Spectrum Marketing is Hiring a Digital Marketing Specialist Near Akron, OH

FSM Job Description - Digital Marketing Specialist
Position Summary
Responsibilities for this position include the ongoing success of FSM's client partners' digital marketing campaigns. This role is responsible for assisting the implementation of digital marketing strategies, focusing on search engine marketing through paid and organic mediums. Embracing FSM's core values, the perfect Digital Marketing Specialist candidate for FSM understands search marketing, research, reporting, and the real business impact of what they do.
FSM's ideal Digital Marketing Specialist must have:
  • An interest in people AND search marketing: Sure, anyone can look stuff up on Google - you have to know why someone is searching that idea with those keywords.
  • You want to know why: It's more than what happened - you need to know why.
  • Passion about helping businesses and nonprofits grow: You realize that businesses and nonprofits are the backbones of any community, and you are passionate about doing what it takes to help them thrive!
Primary Responsibility - Task and Project Management
  • Effectively implement/execute tasks that support the success of a digital marketing campaign.
  • Research, execute and report on paid campaigns on Google, Bing, and Social (YouTube, Facebook, LinkedIn, etc.).
  • Continually optimize digital campaigns through A/B testing, content management, metadata, keyword research, and testing/analysis.
  • Evaluate and understand lead attribution & data tracking for all digital campaigns.
  • Collaborate on research, ad copywriting, optimization efforts, and client-facing meetings/deliverables.
  • Monitor and report the performance of campaigns and promotional efforts, along with providing recommendations for improvements.
  • Setting up and maintaining ongoing KPI dashboards on a daily/weekly basis.
  • Evaluate data and recommend improvements or changes per KPI reporting.
  • Maintain awareness of client business goals and how they are impacted by digital work.
  • Audit and identify the need for technical or content-based SEO tasks that are needed for a specific client/website.
  • Maintain high levels of current best practices in successfully managing PPC, SEO, LBL, and social platforms.
  • Review and analyze websites for content and keyword ranking needs.
  • Review and implement technical optimizations to help websites reach SEO business goals.
  • Ability to prepare and present client-facing documents and tasks.
  • Build expertise in search engine marketing, working toward mastery.
Measure: Accuracy, impact, and speed of work.
Skill Set
  • Optimization experience of search (Paid & Organic) and other digital marketing channels.
  • Google Ads certification is preferred.
  • Google Analytics certification is preferred.
  • Google Tag Manager capabilities.
  • Strong written and verbal communication skills.
  • Marketing communications experience is required.
  • Ability to present data, ideas, and research to internal teams.
  • Success executing complex, large-scale campaigns.
  • Ability to work independently as well as with a team.
  • Analytical mindset, possessing the ability to evaluate data, interpret results, and turn results into successful ideas.
  • Client-first, service mentality.
Education and Experience
  • Bachelor's degree in marketing, communications, business, English, or related field.
  • 1-2 years of experience in search or digital marketing.
Full Spectrum Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Summary

JOB TYPE

Full Time

SALARY

$64k-79k (estimate)

POST DATE

03/19/2024

EXPIRATION DATE

04/03/2024

WEBSITE

fullspectrummarketing.us

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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