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Product Marketing Manager
EMS LINQ Knoxville, TN
$100k-125k (estimate)
Full Time | Business Services 0 Months Ago
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EMS LINQ is Hiring a Product Marketing Manager Near Knoxville, TN

LINQ is looking for a product evangelist on the marketing team. The Product Marketing Manager will report directly to the SVP, Marketing and is the glue that binds our product strategy to the tactics we need to drive success.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities
  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Sales enablement- understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Requirements
  • 4 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Experience within the K-12 industry is a bonus.
  • Familiar with marketing and sales automation tools such as Pardot, SalesLoft, Salesforce and Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter and Facebook.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Pragmatic Institute Certified (PMC) preferred.
Salary: $80,000 - $110,000 up to 4% annual company bonus
Why work with us?
  • Ongoing career training and exposure to industry evolution
  • Opportunity to advance within the organization
  • Fulfilling work with a company that betters the educational system while developing and
providing exceptional software solutions
  • A fast-paced, dynamic work environment with a fun culture
  • Competitive pay
  • Generous 401K with matching 4% of base salary
  • Health insurance paid 100% for employee; 80% for spouse/dependents
  • Unlimited Paid Time Off (PTO) Plan and paid holidays
  • Annual bonus
EOE STATEMENT: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$100k-125k (estimate)

POST DATE

03/20/2023

EXPIRATION DATE

05/28/2023

WEBSITE

k12financials.com

HEADQUARTERS

Wilmington, VT

SIZE

<25

INDUSTRY

Business Services

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