Overview

Company Description:

Embrace Pet Insurance is an industry pack leader that was awarded the top spot for pet insurance on the Forbes list of America’s Best Insurance Companies 2022. Along with our Great Place to Work certification, Embrace has been recognized 8 years in a row by The Plain Dealer as one of “Northeast Ohio’s Top Workplaces” and is an 11-time winner of the NorthCoast 99 Award, a program that recognizes 99 workplaces for top talent in Northeast Ohio.

As an employer, Embrace understands the value of supporting our team inside and outside of the office. By providing a good work/life balance and room for growth, we do all that we can to set our team up to win – professionally and personally. Embrace offers a competitive compensation model and benefits including, but not limited to; health insurance (human and pet), dental, vision, wellness reimbursement program, 401(k) with a company contribution, and flexible paid time off.

We value diversity — in backgrounds and in experiences. Pets are vital members of the family, and we hire people from all backgrounds and swaths of life to ensure they receive the best possible care. Embrace is empathetic, caring, and supportive; we are deliberate and self-reflective about the kind of team and culture that we are building. We are seeking individuals who are not only strong in their own aptitudes but also care deeply about supporting each other's growth.

Overview:

We’re looking for a passionate Social Media Influencer & Content Creator to elevate the Embrace Pet Insurance brand. Our vision is to resonate with pet parents nationwide through authentic, impactful content that differentiates us in the market. This role offers the opportunity to be the face and voice of our brand, leveraging your influencer skills to transform our online presence. While a background in social media management is valuable, what we truly desire is a natural creator and influencer who can execute social media best practices to maximize engagement and blend strategy with spontaneous content creation.

Responsibilities

• Differentiate the Embrace brand through creative and innovative campaigns and strategies
• Stay ahead of trending content and act promptly, integrating popular topics and formats into our brand narrative
• Grow Embrace’s social media following on all platforms and lead expansion into new platforms when appropriate
• Create and execute compelling campaigns that increase engagements
• Spearhead the creation of a rich video library, becoming the on-camera personality when needed
• Compile, report, and analyze data for overall brand health and specific marketing campaigns, analyzing success and opportunities, and adjusting tactics along the way
• Oversee social media communication along with customer service. Works with internal teams as necessary to ensure clear resolution of issues or opportunities that arise on social media
• Build and maintain content calendar and inventory of evergreen content
• Performs additional duties related to social media as assigned.

Qualifications

In addition to your resume and optional cover letter, please also share your personal social media profiles and handles for all active accoounts. 

• Personal experience growing and maintaining a personal brand on social media required
• Demonstrable ability to create compelling content tailored to various social media platforms.
• Proficiency with social media reporting and analytics.
• Proficiency in using tools for content creation, including graphics, photos, and video.
• Strong understanding of the current social media landscape and its dynamics.
• Excellent communication skills.
• Note: While prior experience in managing social media for brands is a plus, we are primarily looking for someone who embodies the role of an influencer and creator. We believe that if you've lived it personally, you have what it takes to thrive in this role. This is a hands-on position, and you will be on the forefront as a creator, not just behind the scenes as a manager.