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Marketing Coordinator

Elkhart, IN | Full Time
Expired

Job Description

Position Summary

The Marketing Coordinator reports to the Marketing Manager and is responsible for assisting with marketing activities that execute our strategic marketing plan. In this role, you will be responsible for managing the company’s social media platforms, assisting with various events, and ensuring the company’s appearance is always consistent with our brand. We’re looking for someone who is friendly, outgoing, reliable, and able to provide hands-on assistance for a wide range of marketing strategies, tactics, and initiatives. This individual routinely uses Salesforce.com, Microsoft Word, Microsoft Excel, and PowerPoint in the course of performing duties.

  • Collaborate with Marketing Manager to define and articulate EFP’s message, manage our market positioning efforts, and support our brand strategy initiatives.
  • Develop a good understanding of our products and their basic technical details.
  • Administer CRM (Salesforce.com) and Smartsheet software technologies, working closely with management and sales staff to utilize data efficiently through dashboards and reporting.
  • Support in initiating storytelling on social media platforms as well as the creation and posting of items on the content calendar which includes blogs, videos, and infographics.
  • Conduct semi-annual customer satisfaction surveys, including the corrective action process and creation of reports.
  • Maintain and promote corporate website, driving traffic to the site and providing value to the selling process.
  • Design and implement printed marketing materials including sales tools, fact sheets, brochures, literature, and press releases.
  • Assist in planning, promoting, and overseeing company participation in trade shows and conferences.
  • Collaborate with team members to generate creative ideas to support growth and the company’s goals.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related discipline (highly preferred)
  • One (1) to three (3) years of experience in a marketing or sales department; or an equivalent combination of education and experience.
  • Intermediate level proficiency in Salesforce.com, SEO/SEM, and Google Analytics is required.
  • Superb communication skills with ability to interact, influence, and align with all levels of the organization, both internal and external.
  • Ability to handle multiple projects simultaneously and meet deadlines.
  • Willingness to learn and grow within the company.
  • Knowledge of Adobe Creative Suites, including Photoshop, Illustrator, and InDesign preferred.
  • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  • Aptitude for learning website platform administration.
  • Proficiency in Smartsheet software is preferred.

The position has the opportunity to be a hybrid role and requires occasional overnight travel (less than 10%).

Company Overview

Founded in Elkhart, Indiana in 1954, EFP is strategically located to serve the central United States with two of the largest EPS molding plants in the U.S. Headquartered in Elkhart, Indiana, the company also has locations in Decatur, Alabama; Nashville, Tennessee; Evansville, Indiana; and Reno, Nevada.

 

EFP can design, mold, fabricate and provide fulfillment capabilities, kitting, assembly, custom systems, and inventory management. Nashville is also home to the company’s Temperature Solutions Center of Excellence.

 

For more than 30 years, EFP, LLC has been owned by J.B. Poindexter & Co., Inc., a privately held, diversified manufacturing company with operating subsidiaries throughout North America. In addition to expanded foam products, these companies produce commercial van bodies, step vans, funeral coaches, limousines, pick-up truck bed enclosures and tonneau covers, and precision machined components. The size and strength of the Poindexter companies provides EFP with the leadership and resources to stay on the leading edge in today’s marketplace. Because of this, EFP can provide our customers ground breaking packaging and component solutions.

 

For more information about our company, access EFP's web site at www.efpcorp.com. 

 

EFP offers a competitive salary and comprehensive benefits. EFP’s benefits package includes Medical, Dental, Vision, Life, STD, LTD, FSA, HSA, and a 401(k) Plan with company contributions.

 

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Skills for Marketing Coordinator

The job skills required for Marketing Coordinator include Planning, Marketing Communications, Microsoft Office, Leadership, Communication Skills,and PowerPoint etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Coordinator. Select any job title you are interested in and start to search job requirements.

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Career Path for Marketing Coordinator

The following is the career advancement route for Marketing Coordinator positions, which can be used as a reference in future career path planning. As a Marketing Coordinator, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Coordinator. You can explore the career advancement for a Marketing Coordinator below and select your interested title to get hiring information.