If you live and breathe marketing in the digital world, you will love the world of a virtual education company at Edovate. We are looking for a Digital Marketing Manager to deliver powerful pathways that engage, inform, and motivate our audiences to look to us for support, answers, and solutions.

The right applicant will have a strong grasp of current digital marketing tools and strategies and be able to drive integrated digital marketing journeys, funnels, and campaigns.

The Digital Marketing Manager will work within the marketing team to support our goals, our teams, our customers, and our overall vision.

This is a fully remote position

PRIMARY INITIATIVES:

Conversion Rate Optimization (CRO) Basis:

• Focus on opportunities and effectiveness across all channels, including websites, landing pages, digital campaigns, online content, partnership portals, and email marketing to deliver on strategy, on time, on budget, and aligned with KPI goals.
• Measures and reports on digital assets performance and customer experience metrics-optimizing funnels, site operations, AB tests, conversion points, identifying opportunities, and suggesting strategies for change.
• Ad hoc analysis, report creation, and data management to ensure the flow of marketing data between systems.

ROLE EXPECTATIONS:

• Closely manage Digital Marketing agency and Email Marketing agency to achieve on brand and on goal delivery
• Identify trends and insights, to optimize performance and ROI
• Develop and implement ecommerce strategy in order to improve website performance
• Work to improve website GT Metrics and implement usability best practices
• Providing insights on in-cart trends to support cross-sell, upsell, and addon opportunities
• Improve quality and traffic acquisition
• Drive powerful SEO directives and insights
• Upkeep and management of marketing databases
• Identify and testing new digital platforms and tools
• Monitor the competitive landscape and perform market research
• Collaborate closely with internal departments and strategic partners

EXPERIENCE & SKILLS

• 5 years working in digital marketing, ecommerce, or data/analytical field required
• BS/MS degree in marketing or a related field
• Excellent understanding of web design and web analysis
• Proven working experience in digital marketing
• Previous ecommerce experience
• Able to multi-task, prioritize, and successfully meet deadlines and maintain attention to detail
• Strong self-starter, communicator, and project management
• Analyze various data in order to deliver data driven strategies to report on and deliver performance
• Solid knowledge of website analytics tools (e.g., Google Analytics, SEMRush, Wordpress, Hubspot)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking (Excel advanced reporting)
• Education industry experience preferred

To be considered for this position the candidate MUST reside in one of the following states:

California, Connecticut, Florida, Georgia, Indiana, Iowa, Maine, Maryland, Mississippi, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Dakota, South Carolina, Texas, Virginia, West Virginia

Edovate Learning Corp, the parent company of Curriculum Express, Elephango and Bridgeway Academy, is an educational support company that provides curriculum, companion lessons, instructor-led and live online learning and much more! We believe that every child has the potential to achieve an amazing future. Edovate Learning Corp's mission is to help students discover and pursue their personal excellence.

For an opportunity to be a part of a company and team that aims to positively impact the future through transformative education, apply today!

edovate.com

linkedin.com/company/bridgeway-homeschool-academy