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The Edge Treatment Center
Orange, CA | Full Time
$71k-87k (estimate)
8 Months Ago
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Falck USA
Orange, CA | Full Time
$71k-89k (estimate)
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falck.dev00
Orange, CA | Full Time
$71k-89k (estimate)
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falck.prod00
Orange, CA | Full Time
$71k-89k (estimate)
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Falck
Orange, CA | Full Time
$71k-89k (estimate)
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NEOSOL INTERNATIONAL CORPORATI
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$92k-117k (estimate)
5 Months Ago
Digital Marketing Specialist
$71k-87k (estimate)
Full Time 8 Months Ago
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The Edge Treatment Center is Hiring a Digital Marketing Specialist Near Orange, CA

Digital Marketing Specialist

In-Office Position | Local Candidates Only | Office located in Santa Ana, CA

Job Type: Full-time (This position is in-office during standard business hours Monday-Friday.)

Pay: $110,000 - $150,000 annually

Benefits:

  • Medical and dental insurance. 
  • 401(k) plan. 
  • Paid vacation. 
  • Paid sick time. 
  • Paid holidays. 

We seek a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities include, but are not limited to the following:

  • Manage all aspects of Google Ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Develop PPC strategies to increase online visibility
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Update content and website links for maximum optimization and search engine rankings

Job Qualifications and Skill Sets include:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification
  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Must be metrics driven, with the ability to create reports to track and analyze SEO performance.

  • Experience with Google Analytics and SEO tools such SEMRUSH, MOZ, Ahrefs, etc.
  • Great at keyword research, and discovering new opportunities to drive traffic.
  • Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.
  • Understand how site architecture affects SEO and possess knowledge of web server log file analysis.
  • Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
  • Understand schema.org and how it impacts SEO.
  • Capable of working with content management systems and drafting basic SEO text.
  • Strong verbal and written communication skills

PREFERRED SKILLS & QUALIFICATIONS

  • Some form of product management, project management, software development and/or analytics experience a plus.
  • Experience with log analysis tools such as Botify or DeepCrawl.
  • SEO experience with large, consumer facing national websites.

Job Summary

JOB TYPE

Full Time

SALARY

$71k-87k (estimate)

POST DATE

07/30/2023

EXPIRATION DATE

08/09/2023

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The job skills required for Digital Marketing Specialist include Advertising, Algorithms, Architecture, Bing, Competitive Analysis, Content Management Systems, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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