ESSENTIAL RESPONSIBILITIES:

• Develops new marketing programs, tools and printed collateral as defined in our marketing strategy, including but not limited to design, development and maintenance of new marketing materials such as brochures, product sheets, presentation materials, training tools, whitepapers, advertising, PR, social media content, web pages, videos, email marketing and customer communications.
• Ensure our customer facing website is kept up-to-date and continuously refreshed, and work with the Digital Marketing Manager to optimize SEO/SEM.
• Manages annual content calendar and creates content.
• Monitors, measures, evaluates, and reports marketing operations activities for events and traditional media and results on an ongoing basis. Establishes benchmarks, develops supporting reports, and communicates results. Tracks ROI.
• Responsible for planning and execution of trade shows for company. Coordinates floor plan, equipment, utilities orders, graphics, supplies, and other requirements for tradeshows. Ensures all Sales and Marketing opportunities are maximized to improve attendance, leads and revenue.
• Supports new product commercialization by developing marketing content, training materials and promotional campaigns.
• Supports internal communications initiatives utilizing Equip’d and other platforms to deliver communications.
• Manages to annual marketing budget and tracks project costs to control expenses.
• Other key marketing projects as assigned.

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing or Communications
• Minimum of 3-5 years of previous marketing communications experience
• Strong communications, copy writing & editing skills
• Prior experience with marketing automation and CRM. (Marketo and SalesForce are a plus)
• Specific Skills: Microsoft Word, Excel, PowerPoint, WordPress, graphics design (using Photoshop and Illustrator), and Marketo (marketing automation software)
• Travel 10-15% for tradeshows, events, and meetings
• ADDITIONAL INFORMATION:
• Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging, and material handling sectors. Duravant’s market-leading brands are synonymous with innovation, durability, and reliability.