Overview

The Adsales Planner is responsible for the media planning efforts to drive promotion of multimedia advertising campaigns. This includes development, recommendation, implementation, and stewardship that strategically aligns with marketing objectives. The Adsales Planner will be required to contribute to the development of campaign strategy including defining/defending media objectives and tactics.

While working under the guidance of the Commercial Planning Lead, it is the Adsales Planner’s responsibility to maintain campaign budgets, buy specs, and timelines while demonstrating knowledge of various media concepts and applications that support team recommendations. Adeptness in media math and sound knowledge of the advertising/media industry/digital is crucial for this position.

Prospect must be organized and possess a critical eye for detail as the gatekeeper for archiving and communicating media details to various departments within Warner Brother Discovery including marketing, creative and finance teams. Must possess effective time management skills and the ability to adapt to change within a fast-paced work environment.

Responsibilities

The Daily

• While working under the guidance of the Commercial Planning Lead, it is the Adsales Planner's responsibility to maintain campaign budgets, buy specs, and timelines while demonstrating knowledge of various media concepts and applications that support team recommendations
• Adeptness in media math and sound knowledge of the advertising/media industry is crucial for this position
• Prospect must be organized and possess a critical eye for detail as the gatekeeper for archiving and communicating media details to various departments within Turner including marketing, creative and finance teams
• Must possess effective time management skills and the ability to adapt to change within a fast-paced work environment
• The Adsales Planner will aid in presentations to various agency partners and clients which will require a proficiency in media, advertising and experience with syndicated research tools
• This position will report to the Commercial Planning Lead and will also work with a non-dedicated Assistant Planner

Qualifications

The Essentials

• The ideal candidate will have 2-3 years of advertising/media agency experience
• 2-3 years of media experience ideally across TV, Radio, Print, OOH, and Digital/Video
• 4 Year College Degree (Advertising/Marketing/Communications preferred, but not mandatory)
• Candidate must be able to demonstrate their proficiency for working in Microsoft Office (specifically Excel, Outlook, PowerPoint and Word), as well as syndicated research tools (like MRI, Nielsen, or others)
• Possess excellent oral and written communication skills and the ability to multi-task across various projects
• Exhibits mathematical aptitude – especially in finance/accounting & media math
• Passion for the TV/Entertainment and Advertising industries
• Knowledgeable about pop culture, sports, and current events
• Ability to use billing systems is not required but a plus
• Candidate must have strong experience in digital reporting (pivoting data, analyzing, drawing conclusions, and forming/defending recommendations)